At the 2016 Florida-Caribbean Cruise Association (FCCA) summit, Atlantis was presented the 5-year platinum membership award. A prestigious honour, to say the least, this award represents the sustained partnership with an organization that has afforded Atlantis’ Marine and Water Park Operations (MWPO) team global exposure within a highly competitive cruise industry.

The Florida-Caribbean Cruise Association (FCCA) is a not-for-profit trade organization composed of 14 Member Cruise Lines operating more than 100 vessels in Floridian, Caribbean and Latin American waters. Created in 1972, the FCCA’s mandate is to provide a forum for discussion on legislation, tourism development, ports, tour operations, safety, security and other cruise industry issues. By fostering an understanding of the cruise industry and its operating practices, the FCCA seeks to build cooperative relationships with its partner destinations and to develop productive bilateral partnerships with every sector. The FCCA works with governments, ports and all private/public sector representatives to maximize cruise passenger, cruise line and cruise line employee spending, as well as enhancing the destination experience and the amount of cruise passengers returning as stay-over visitors.

This year’s summit was held onboard the Celebrity Constellation cruise ship. In addition to the meetings and sessions that were prepared for the attendees, the global tour operators were also granted the opportunity to experience various excursions at the ports they visited. Jewel Saunders, Associate Director of Sales and Marketing at Atlantis, Paradise Island, represented the MWPO at this summit, and returned having learned of better ways to deliver value and make greater impact in the area of guest satisfaction for all who experience Atlantis’ product offerings.