Tourism officials announced yesterday that an umbrella organization representing smaller tourism stakeholders would be formally launched next month.
The Bahamas Association of Shore Experiences (BASE) is being formed by the Tourism Development Corporation (TDC) to lobby on behalf of tourism-related businesses. Those who join the association would be required to pay a one-time $200 registration fee and annual dues of $100.
“BASE provides the umbrella that covers all tourism-related enterprises, facilitates economies of scale to lower premiums, provides cutting-edge training modules to drive creativity, brings NGO partners to the table to help raise the standards and implement new best practices and provides that larger share of voice that will strengthen the resolve of its lobby, and make it a force to be reckoned with and listened to on behalf of its members,” TDC Executive Director Janet Johnson said.
Stakeholders that benefit from the lobbying body would include owners and vendors of vacation rentals, members of organizations such as the Bahamas Diving Association, Bahamas Bridal Association and Association of Bahamas Marinas; tour operators, hair braiders, boutique resorts, taxi and surrey drivers and jet ski operators.
In a statement, the TDC noted that the association would ensure these groups are included in regards to government benefits and are able to provide input on policies and legislation that would impact their line of work.
“The umbrella organization will also aim to benefit its members by offering discounted services from TDC, World Travel Tourism Council (WTTC) Safe Travels stamp inspection and decal, access to industry research; business development support from TDC and group rates for liability insurance through the Bahamas Tours Alliance (BTA),” the statement revealed.
“The TDC will also work with stakeholders to boost their creativity and provide them with cutting-edge sales and marketing techniques to enhance their customer engagement and improve the customer experience. BASE will serve as a hub where stakeholders who are interested in getting involved in the tourism sector can start a tour, get information and speak with experts and like-minded individuals as they develop their concepts.”
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