Nassau Airport Development Company (NAD) announced today that it is sprucing up the holiday travel experience, using the busiest time of year to introduce new branding and service at the nation’s largest airport with a focus on the guest experience inside the terminal.
“When people think of travel, the first thing that comes to mind is scheduling. ‘Will my flight depart on time? Will the ride be smooth? Can I count on my luggage arriving at the same time I do?’ The traveling public rarely stops to think about what their experience in the departure lounge is going to be like,” said Jan Knowles, Vice President of Marketing and Commercial Development. “We realize that the opportunity always exists to make that wait for a flight a memorable time, topping off the flavor and memories of a great vacation for visitors and inviting stress-free pleasure for locals heading off whether for business, medical or holiday.”
Armed with the knowledge it could play a pivotal role in upping the on-the-ground pre-departure experience, NAD engaged a local agency with marketing expertise. Together they created a new vision. Called ‘Your travel, Our pleasure,’ the vision rolls out this week with specials offered by vendors and digital coupons.
“We are anticipating a record number of travelers over the Thanksgiving weekend,” said Knowles. “What better time to introduce a new experience that adds to the festivities and excitement of the start of the holiday season?”
During the campaign’s planning stages, airport vendors pitched in, each developing an in-store special ranging from gifts just to say thanks for stopping by to discounts on purchases. Knowles calls the effort “a true partnership that included new store displays, more products, even better eats and brighter smiles.”
Bright signage throughout the terminal will invite guests to do more, taste more, shop more, chill more. The campaign also involved additional staff training.
“We live in a digital age so one of the things we are most excited about is the ability to remind travelers of all we have to offer on our digital assets throughout the airport,” said Knowles. Our goal in the coming year is to use all technology available to provide information that takes stress right out of traveling and makes spending time in the airport a pleasure and we believe that the more fun we make it, the better it will be for travelers because they will want to arrive early and that alone eliminates the stress of a last-minute rush.”
LPIA is the fourth busiest airport in the region and for the past three years has ranked in the top three. Up to October 30, 2019, close to 3.5 million passengers passed through the airport traveling within The Bahamas and internationally.
