NEW YORK CITY, New York -- When the famed ball dropped in Times Square ushering in a new year of hope and promise, it was more than just the 2,688 Waterford Crystals that shone - it was a waterfront development in The Bahamas that flashed on the huge screen as an estimated one billion people around the world watched.
The development was Nassau's Palm Cay and for New Year's Eve revelers pulling scarves and loved ones closer to battle the bitter cold, the sight of townhomes and palm trees on a stretch of white sandy beach with a view of the clear blue sky and turquoise sea sparked dreams of paradise.
The unexpected appearance of the award-winning community with two short words on the screen, Palm Cay, and the website, Palmcay.com, was part of an ongoing ad campaign that between December 27 and February 1 will be viewed by 1.5 million people a day.
For Palm Cay, which was recently awarded the first ever Developer of the Year Award by the Bahamas Contractors Association, the exposure was the highlight of an ongoing drive to draw attention to its $200 million fully-funded family-oriented active community with a wide array of residential options, 194-slip marina, and more.
But for The Bahamas, it was - and continues to be - among the best exposure the country has ever had and at no cost to the government.

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