Baha Mar secures new hotel brand to run one of six planned resorts

Thu, Oct 14th 2010, 11:00 PM

Baha Mar Ltd has secured a new hotel brand to operate and manage one of its six planned resorts.

Yesterday, the development company confirmed that Morgans Hotel Group signed a letter of intent making it the third hotel brand to join the project.

Morgans Hotel Group is expected to operate and manage the planned 300-room luxury lifestyle hotel. The partnership with Morgans Hotel Group comes following a decision previously announced by Baha Mar to shift its strategy away from aligning with a single family of hotels, towards one that allows it to work with multiple, best-in-class brands.

"We are truly excited to have Morgans Hotel Group manage and operate Baha Mar's lifestyle hotel. ...

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