A number of initiatives will be rolled out over the 2013-2014 fiscal year to promote the financial services sector, according to Minister of Financial Services Ryan Pinder.
"The first initiative is the development of a standardized 'pitch' book, that can go with us from place to place, on The Bahamas' services sector and on financial services in particular," Pinder said. "We plan to have this book available in all of the key languages of the markets we plan to target. Investors and potential clients must come to know, once again, what The Bahamas is about and what we have to offer."
Pinder revealed the plan during his contribution to the debate on the 2013-2014 budget communication. Other initiatives include the creation of brand ambassadors worldwide via embassies and consulates, along with the publishing of a book that honors key persons in Bahamian financial services history and showcase the services offered in the country.
Integrating hotels into the promotional efforts will also be an objective of the ministry according to Pinder, who wants to ensure that
paraphernalia pertaining to the sector is available in hotel rooms throughout the country. He added that marketing The Bahamas to other nations has paid off to this point, and he is confident that continued work will yield results.
"We are seeing the dividends from our efforts thus far. Over this past year, The Bahamas has been afforded speaking engagements at numerous high-level conferences that has raised its profile tremendously, in countries such as the United Kingdom, Brazil, Panama, throughout the Caribbean region, the United States and Switzerland.
"We are seeing a healthy response and the business community will attest to the strong interest in re-domiciling clients to The Bahamas and the requests that they are receiving for a wider range of services."
The financial services minister mentioned that consultation with individuals in the sector has been ongoing. The marketing of fund products in the Latin America, Asian and Middle Eastern markets will also take place.
"We will continue to tell the story of a business center with top-notch human capital and infrastructure and most importantly, a business and financial center with full government support," he said. "Unlike many of our competitors that are commodity financial services jurisdictions, our brand is a full service business and financial center, offering the full range of products and the service providers to support the industry."

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