Bahamas Ministry of Tourism Mounts Million-dollar PR Coverage at Start of Year

Tue, Apr 9th 2013, 01:53 PM

Sm-Exuma-Dec-11_-2012----------20167.jpg The Bahamas' tourism public relations machinery tallied an equivalent of $1.08 million in free media placements for the country in the first two months of 2013, the Ministry of Tourism reported.   The total of 728 print and online media placements in January and February reached 54.9 million people.

If the placements had to be paid for, the cost would be more than $1.08 million said Geneva Cooper, sr. director of Communications in Ministry of Tourism.   "Pubic relations is a very important part of what we do internationally," Ms. Cooper said. "Advertising is one thing but everybody knows that your advertising would only speak positively about you. Through public relations, we are working with...

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