IN an age when social media dominates how the under 25-set connect, the country's leading youth development programme said it is reinventing how it appeals to participants - with a new look, upgraded website with a sign-up inquiry e-mail option, Facebook presence and plans for a DVD.

The Governor-General's Youth Award (GGYA) announced its rebranding last week, unveiling a new blue-and-gold style in two brochures, one for prospective participants, another for donors and volunteers, and news that the 2010 recruitment drive is officially underway with more islands than ever joining the popular programme.

National executive director Denise Mortimer said GGYA will also continue to make a sp ...

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