On October 8th, BTC will make local retail history by offering customers Apple iPhones complete with an annual plan that includes voice, data and text. It is the first time the company is offering consumer postpaid bundles inclusive of minutes, text messages, MMS, data and a device with an annual contract.

It's a model used by mobile phone providers around the world and comes just weeks after the successful launch of the Samsung Galaxy S3. That launch and the new iPhone bundle offer are part of an overall strategy to introduce customers to the high-speed 4G network.