Nassau, Bahamas - For those of you that receive e-blasts from Kemis.net, well it's good to finally meet the man behind the scenes of this marketing initiative. Nearly 8 years ago, a young entrepreneur developed an affinity for Bahamian entertainment.

Being a part of the music and entertainment industries, Kenneth Moncur, a former local radio disc jockey turned CEO recognized there was a far greater need for Bahamians living abroad to always  know "what's happening" at home, and at the same time he promoted Bahamian artists to the world. What started out as a group of over 500 email addresses made up of friends and family grew significantly to more than 3,000 email addresses which was the beginning of a thriving career; a calling and the first steps up the ladder of success.
 
For Kenneth, known to many as the man behind the name, Kemis.Net, it was the beginning of something far beyond what he could have ever imagined back then. Now at 27 years of age, the young visionary has acquired an impressive resume as President and CEO of two leading Bahamian companies; Kemis.Net and LionFish Marketing Group.  Kenneth Moncur seeks to bring innovation to the Bahamian marketing industry.
 
“When I first got my foot in the door, I created Kemis.Net mainly as an online entertainment portal to support young, upcoming Bahamian artists by giving them added exposure in the digital world and promote a new era of Bahamian nightlife. I wanted to tap into the market to allow Bahamians abroad to be a part of the revolution of Bahamian entertainment” said Moncur. Little did he know that this simple vision was a stepping stone that would create bigger opportunities to reach persons and provide a service in an untapped niche market in The Bahamas - targeted email marketing.
 

Recognizing the growth possibilities in this new and exciting marketing medium and the potential it had to send information efficiently to mass audiences; Moncur studied the industry, adapted to its trends and quickly became immersed in the targeted email marketing industry. “Targeted email marketing is an art that requires careful research of data and tools used to create targeted email campaigns for the consumer market. It’s all about getting information to the masses and creating unique opportunities for businesses to advertise their products and services, enhancing deeper relationships with clientele and providing them with relevant content that is immediate and appealing”  Moncur explained.  Like every small business owner, Moncur started out with limited resources but utilized skills he acquired as a graphic artist and web developer from the age of 15. Four years later he began designing ads and sending out to over 10,000 email addresses a week to a growing subscriber list.  Due to a significant leap in clients patronizing this effective medium, Kemis.Net experienced high demand for targeted email marketing, and his user base doubled. “What we envision is a vast increase in clients as a result of effective advertising. The ROI will be more effective than any other advertising medium - when people think about Kemis.Net I want them to see it as an alternative medium to getting your message out to targeted audiences. What we can guarantee is that you will hit your target market and you will see immediate results because we will make your phone ring. Why spend hundreds of dollars when you can utilize services offered at Kemis.Net and hit the target market directly?” Moncur explained.

Moncur has since positioned himself as an industry leader who boasts an impressive database of over 30,000 subscribers. “Email marketing is about reaching potential clients and providing them with available products and services tailored to their needs.  In 2010, Kemis.Net experienced major rebranding of its marketing strategy that went from ‘Bahamian Entertainment on a Higher Level’ to now ‘ Email Marketing That’s Relevant’. The strategy proved effective as Kemis.Net has now attracted larger corporate companies. Now into its eighth year of operations and a growth of over 30,000 subscribers in its database, Kemis.Net is the competition to beat.  With the digital world becoming the new means of advertising and marketing a product, target email marketing is the way of the future. “Email marketing has to be targeted. The old days of sending out an Eblast to a large subscriber list are over. People like relevant content and that’s what we want to give them, exactly what they’re asking for: an appealing packaged product” said Moncur.

The innovative combination of these techniques ensures that Kemis.Net's subscribers will only ever receive relevant emails based on their interests. No unwanted email, simply the best events, services, products, deals, and promotions that the region has to offer.
The young entrepreneur outlined his vision for Kemis.Net. “My goal is to offer relevant content every week to clients from all major industries. Both Kemis.Net and LionFish Marketing have uniquely branded services where we are a one-stop shop for marketing, creative designs, corporate identity services, email marketing, print media and signage. Our business starts with an attractive piece of artwork and becomes a message that reaches the masses” he continued.  In the next two years, clients can look forward to seeing new phases of services offered by Kemis.Net. The young CEO explained that gone will be the days when clients have to go through third party email service providers. What you will see is an ushering in of a new platform where all emails will be sent through one website; Kemis.Net. “We believe in supporting fellow Bahamians and have created a strategy that will allow Bahamian business owners to become partners with Kemis.Net.