NASSAU, BAHAMAS — Tourism officials have announced a collaboration between the Nassau Paradise Island Promotion Board (NPIPB) and Finn Partners, a global marketing and communications firm, to represent travel trade in the United Kingdom.

A press release defined this strategic partnership as a new chapter for Nassau & Paradise Island's presence in the UK market.

"Led by Chris Woodbridge-Cox, Senior Partner at Finn Partners, the dedicated team brings decades of experience in the travel industry, offering unparalleled expertise and innovative strategies to enhance Nassau & Paradise Island's visibility and engagement within the important UK travel sector," the release stated.

"We are thrilled to partner with Finn Partners as we continue to expand our reach and strengthen relationships within the UK travel trade market," said Joy Jibrilu, CEO at Nassau Paradise Island Promotion Board.
"Chris Woodbridge-Cox and his team's deep understanding of the industry and proven track record make them the ideal partner to drive our growth and success in this key market."

In conjunction with this new collaboration, Nassau Paradise Island will part with AMG after 30 years of successful collaboration. The decision to end the agreement with AMG was reportedly reached amicably.

Jibrilu added: "As we transition into our next stage of growth, we extend our sincere gratitude to AMG for their invaluable contributions and dedication over the past three decades. We are extremely appreciative of their efforts, and we look ahead to continued growth and success in the UK market.

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