This is the first in a series of articles sharing some of the knowledge we are gaining about social media and specifically about LinkedIN which introduces three key considerations in your LinkedIn strategy of presence, positioning and performance. The absolute first lesson learned is about presence .

To reap the rewards of added exposure and the growth of their network of contacts, alliances partners and clients, a business must establish a professional presence on LinkedIn. In so doing, it is wise to use the built in guide and instructions templates in order to insure that the profile is 100% complete...