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$250mm Marketing Director Matt Marco Takes on New Post, New Concept in High Net Worth Clientele Service at BOND Real Estate

Mon, May 8th 2023, 11:02 AM
Business Finance

Highly successful Marketing and Sales Director Matthew Marco joins BOND Bahamas, a boutique real estate firm aimed at transcending the transaction to play a broader and more critical role in high net worth clients’ property investments portfolios.  

After $250 million in sales, most marketing and sales directors might have parked their business card in the glove compartment of an exotic car and sped off to a life of leisure, but not Matthew Marco. The guru of top tier real estate is taking his brand of luxe living salesmanship to a new level, joining BOND, a boutique firm based in The Bahamas and selling to the high net worth market worldwide. 

It’s a market Marco knows well, having built much of his success on pairing with Aristo developer Jason Kinsale in projects like ONE Cable beach and the newest, Aqualina, with residences selling near the double digit seven figure mark. 

Now he plans to set a different kind of goal. 

“BOND is more than a real estate brokerage,” he said. “It is a property advisory firm, and my plan is not only to build a platform catering to the needs and whims of the high net worth individual, but to cater to them in a similar fashion to that of a family office. When you are in the privileged position of guiding purchases or sales of those who have homes and investment property around the world, you cannot rest on your laurels. To maintain relationships and trust, you have to keep up with trends, market events, political stability issues and currencies around the globe.” 

Marco says the level of interaction he is expanding is not for the faint of heart. 

“I am inspired daily by many of my clients who are extremely successful entrepreneurs, professional athletes and industry leaders,’ said Marco, who is walking into the new chapter of his career with what he expects to reach nearly $90 million in listings in his first month. “The dual common themes I see in all of them is first, never being satisfied with where they are, always wanting to do something greater, and secondly, surrounding themselves with exceptional people and being open to their advice, counsel and wisdom.”

The real estate industry as a whole, says Marco, has not kept pace in marketing, customer service, technology and data with many other industries, opening the door for more .com alternatives, online solutions including auctions and quick turnarounds. 

With the focus on listing a property and getting it sold instead of a full life cycle look at the client and their long- and short-term goals, real estate agents and brokers are selling themselves short and failing to secure the client’s trust for ongoing transactional business for decades in the future.  

“The single sale approach is a thing of the past for the high net worth individual who does not just buy or sell every few years,” said Marco. “They transact with extraordinary frequency and they rely on the broker they trust regardless of where the potential investment is -- New York, Paris, London, Switzerland, The Bahamas. I see my role as part-agent, part real estate portfolio manager, and part lifestyle concierge.”

Highly successful Marketing and Sales Director Matthew Marco joins BOND Bahamas, a boutique real estate firm aimed at transcending the transaction to play a broader and more critical role in high net worth clients’ property investments portfolios.  
After $250 million in sales, most marketing and sales directors might have parked their business card in the glove compartment of an exotic car and sped off to a life of leisure, but not Matthew Marco. The guru of top tier real estate is taking his brand of luxe living salesmanship to a new level, joining BOND, a boutique firm based in The Bahamas and selling to the high net worth market worldwide. 
It’s a market Marco knows well, having built much of his success on pairing with Aristo developer Jason Kinsale in projects like ONE Cable beach and the newest, Aqualina, with residences selling near the double digit seven figure mark. 
Now he plans to set a different kind of goal. 
“BOND is more than a real estate brokerage,” he said. “It is a property advisory firm, and my plan is not only to build a platform catering to the needs and whims of the high net worth individual, but to cater to them in a similar fashion to that of a family office. When you are in the privileged position of guiding purchases or sales of those who have homes and investment property around the world, you cannot rest on your laurels. To maintain relationships and trust, you have to keep up with trends, market events, political stability issues and currencies around the globe.” 
Marco says the level of interaction he is expanding is not for the faint of heart. 
“I am inspired daily by many of my clients who are extremely successful entrepreneurs, professional athletes and industry leaders,’ said Marco, who is walking into the new chapter of his career with what he expects to reach nearly $90 million in listings in his first month. “The dual common themes I see in all of them is first, never being satisfied with where they are, always wanting to do something greater, and secondly, surrounding themselves with exceptional people and being open to their advice, counsel and wisdom.”
The real estate industry as a whole, says Marco, has not kept pace in marketing, customer service, technology and data with many other industries, opening the door for more .com alternatives, online solutions including auctions and quick turnarounds. 
With the focus on listing a property and getting it sold instead of a full life cycle look at the client and their long- and short-term goals, real estate agents and brokers are selling themselves short and failing to secure the client’s trust for ongoing transactional business for decades in the future.  
“The single sale approach is a thing of the past for the high net worth individual who does not just buy or sell every few years,” said Marco. “They transact with extraordinary frequency and they rely on the broker they trust regardless of where the potential investment is -- New York, Paris, London, Switzerland, The Bahamas. I see my role as part-agent, part real estate portfolio manager, and part lifestyle concierge.”
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