November 23, 2022
Award-winning Bahamian Brewery and Beverage Companylaunched Bush Crack Light (BCL), a new Light Beer made by Bahamians forBahamians with the slogan Work Hard, Drink Easy. Bahamian Brewery’s GeneralManager, Gary Sands said “We wanted to create another light beer because we felt themarket needed some more options in this category. We picked Bush Crack because it’salready an established brand in the market that our customers love, and we wanted toexpand on that base.”
The Truly Bahamian company has been making locally made brands and brews thatconsumers locally and internationally have come to love. Bush Crack Light was createdwith Bahamians in mind and priced for the average hard-working consumer at 3 for$6.50. Blue Collar workers, Tradesmen, Labourers and all Bahamians who work hardevery day, deserve an easy-to-drink beer that won’t break their routine or pocket. BushCrack Light was designed for those hard-working consumers who want a beer they canenjoy any time of the day no matter what their budget is, that will cool them down in thehot Bahamian sun, quench their thirst, relieve fatigue and even be a decompression forworkers. Bush Crack Light is distributed by Jimmy’s Wines & Spirits and can be found inany Jimmy’s and any of your favourite liquor stores throughout the country.
Launched the same week that Hurricane Nicole brushed through Grand Bahama & Abaco, Bush Crack Light has the same strength and resilience as the brewery it wasproduced. BCL is the first new Bahamian Brewery product since the brewery was rebuiltafter Hurricane Dorian. Gary Sands expressed “We had plans for Bush Crack Light in2019. This product has been in the works for quite some time but Hurricane Dorian wasa major setback with the immediate follow-up of Covid which restricted us in a majorway in launching our core brands Sands and Sands Light.”
“We are very proud and excited to be here today with all the setbacks that we faced” theGM continued. “Jimmy Sands, our President and CEO, never gave up on BahamianBrewery and Beverage Company and Jimmy& Wines & Spirits. With his determiningspirit, dedication to the staff and the commitments he’s made, that same attitude andspirit have been instilled in all of us that work here. We are proud Bahamians thatproduce exceptional beer. We are all family here at The Brewery and Jimmy’s Wines & Spirits and these principles are what keep us together.”
Last week BCL held a simultaneous broadcast in Nassau and Freeport from theBrewery, to introduce the new product to the Bahamas and to introduce Bush CrackLight Thirsty Thursdays at Jimmy’s Wines & Spirits for the next three months. LocalRadio Celebrities JJ, Erin Reign, Special K, Kirk Smith and Daddy Steelie all came outto support the launch of the new light beer.
The Bush Crack Light team will be hitting the road with FREE sampling during BCLThirsty Thursdays ending with more sampling at a Jimmy’s Wines & Spirits location.Look out for the Bush Crack Light Bus driving around Nassau, Freeport & Abacocoming to the relief of all the hard-working men & women of the Bahamas. Stay tuned toBahamian Brewery & Jimmy’s Wines & Spirits’ social media pages to find out where theFree Sampling will be held each Thirsty Thursday @bahamianbrewery@jimmyswinesandspirits
News date : 11/23/2022 Category : Business