The Central Bank of The Bahamas (The Central Bank) has noted that many Bahamian individuals and families continue to face increased difficulties in meeting their everyday financial responsibilities.

In addition, data from a recent survey reveals that too many Bahamians have an insufficient understanding of how to best manage their finances.

Given these challenges, The Central Bank has been challenged with providing the general public with pertinent information and the necessary tools to assist in understanding key financial and money management concepts and making use of this understanding to better manage their finances.

In this regard, The Central Bank is announcing the launch of its “Get Money Smart Bahamas” national financial literacy campaign.

“The goal of this campaign is to equip Bahamians of all ages and socio-economic backgrounds with the knowledge and tools they need to make sound financial decisions,” explained John Rolle, Governor of The Central Bank.

“We want Bahamians to see financial literacy as an essential skill for managing their everyday lives.

This should be important for everyone.

The financial future of our nation depends on it.” Ian Jennings, Chairman of the Clearing Banks Association, stated that “This is a much needed and timely campaign.

The Clearing Banks Association is working with The Central Bank and its partners in this campaign to help consumers choose the best financial services and products to suit their families, budgets and lifestyles.

The more information that Bahamians can receive to help them improve their personal financial status, the better it is for everyone, including our members.

” www.centralbankbahamas.com The Central Bank will be partnering with Colina Financial Advisers and the Blue Orchid Advertising Company to utilize various traditional and digital media outlets, include special events, social media outreach and interaction with consumers through industry stakeholder and partner organizations toconnect with Bahamians of all walks of life.

Anthony Ferguson, President & Founder of CFAL, expressed his team’s keen interest at being a part of this initiative.

“Personal financial management and the basics of the financial system are topics that we all should understand. At CFAL, we interact with so many clients every day who are seeking financial strategies and information to help improve their lives.

We’ve been doing a lot of community outreach over the last 20 years, particularly with high school children across the country, but participating in a campaign of this magnitude allows us to help so many more who really need good advice.”

“We’re very proud to have been selected to work with The Central Bank and CFAL on this project,” said Tasman Darling, Managing Partner, Blue Orchid.

“Members of our team are already benefitting personally from being exposed to the information that we’ll be sharing with the public, so we’re looking forward to hearing from our community about the ways in which it will help them.

We want to inspire people to talk about money with confidence and know that they can achieve their financial goals by taking the proper steps toward them.” The “Get Money Smart Bahamas” campaign launches May 1st, 2018 and will run throughout the year.

The public can learn more about the campaign at www.getmoneysmartbahamas.com and use the hashtag #getmoneysmartbahamas to join the conversation online.

Governor John A. Rolle of the Central Bank of the Bahamas (center), announces the launch of the national "Get Money Smart Bahamas" financial literacy campaign with Gregory Bethel, representing the Clearing Banks' Association and Nicholas Higgs, Research Analyst at CFAL."