In preparing for the upcoming IAAF/BTC World Relays Bahamas 2017, the Local Organizing Committee (LOC) recently held a workshop for the Relays’ sponsors to insure that they are too involved in the process leading up to the event. The Relays are set to take place April 22 and April 23.
“The Local Organizing Committee cannot express the continued gratitude to the awesome slate of corporate sponsors for the IAAF/BTC World Relays”, said Sherrell Storr, Director of Sponsorship, IAAF World Relays Bahamas 2017.
“The sponsors were enlightened on the marketing, security, and other aspects of the event. We organized their participation in a detailed walk through of the stadium to know the set up for the event, processes and understand the flow for VVIP, VIP, Gold, Silver, Bronze and other guests.”
Because of the workshop, the sponsors are now equipped with the wherewithal to contribute to the overall success of the event. They were taught the function of the event’s Market Place which will be open at 3:30 pm each day of the event. This area will set the stage for our visitors to learn all about our culture and enjoy things that are indigenous to the Islands of The Bahamas.
“The sponsors will be set up for activities and give-a- ways for the 30,000 plus attendees over the two days,” Storr continued. “There will be tons of entertainment, music, food and drinks sampling all with a Bahamian Cultural flare to be enjoyed by all.
“During the walk-about the sponsors were able to provide more feedback and advice to improve the processes of the event which ensures an unforgettable experience of everyone that will attend.”
Sponsors for the IAAF/BTC World Relays Bahamas 2017:
Title Sponsor: BTC
National Partners: Caribbean Bottling Co. Ltd under the brand Coca Cola and the National
Sports Authority.
National Suppliers: Bahamas Waste, Bahamasair, Bahamas Power and Light,
Restaurants Bahamas under the brand KFC, Burns House under the brand Kalik, and Arawak Port Development Limited. Public Institutions: Ministry of Youth, Sports & Culture, Ministry of Tourism and the Bahamas Association of Athletics Associations.
Immediately after the workshop and walk through of the stadium, the LOC held a one-on- one meeting with each sponsor The meetings allowed further dialogue to ensure an epic event come April 22 and April 23, 2017.
Other major sponsors of the Event include IAAF Official Partners SEIKO, TDK, ASICS and IAAF Official Supplier Mondo.
Sponsors can expect a sold out event with participation from top Rio Olympic medallists such as Andre de Grasse of Canada, Natasha Hastings of United States of America and Jamaican favorites, Asafa Powell and Elaine Thompson. Tickets are on-sale at the Thomas A. Robinson National Stadium, Monday to Saturday 8am until 8pm, Galleria Cinemas, Mall at Marathon Monday to Saturday 12pm until 10pm or 24 hours online at iaafworldrelaysbahamas.org
J.Sawyer and Associates
