It was 1933, a time when gangsters like Al Capone ran the streets, backroom gambling ran rampant, prohibition was law, and drinking only happened at speakeasies. A rumor began to spread that after 11 years prohibition was coming to an end. Being the quick-minded entrepreneur that he was, Freddy Heineken had a barge of the brand that bears his family name sent to New York. This allowed Heineken to be the first imported beer in the United States after prohibition.
On Friday, March 24, 2017, the second Heineken Escape theme party brought the glitz and glamor of New York's 1930s to the Pier, Downtown. Guests enjoyed unique features like being greeted by a live saxophonist, glamorous props and selfie screens, music by DJ Baby D, DJ Ignite, DJ Overdose and DJ Tank, hosted by Super Mario, and live casino games with the opportunity to win branded Heineken items.
Heineken, the world's most international premium beer, continues to create unforgettable party experiences with its Heineken Escape series of themed parties.

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