Three dimensional movies at Galleria Cinemas have ushered in more than upgrades at the theater, but price hikes for movie tickets are likely to offset those improvement costs.

It's a change that came into effect this weekend with the premier of Dreamworks' film How to Train Your Dragon.

From now on, movie-goers eager to see the larger than life images presented in 3-D will shell out $5 for children and $10 for adults. That is opposed to the $3 and $7 that is charged for regular movies during prime hours.

It's a price hike now sweeping over most of North America, with the several 3-D movies expected for the summer. At Galleria, enhancements at the local cinema, along with pending competition, is targeted at catering marketing in the form of a new IMAX, 3-D theater in the southwest.

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