As part of its aggressive plan to capitalize on the romance market declared by Caribbean Tourism Organization (CTO) and simultaneously, showcase the charm, beauty and authentic romantic product of the Islands of The Bahamas, the Ministry of Tourism (MOT) will kick off its “From Bahamas With Love” campaign on Tuesday, February 16th, at 2:30 p.m. in Pompey Square.
The campaign which is one of several initiatives planned by the Romance Department of the MOT, will feature the romantic product, service providers and activities available to visitors who are interested in getting engaged, married, honeymoon or re-kindling their romance in The Bahamas.
The cultural event, which is expected to be attended by scores of cruise and hotel visitors, will also feature live entertainment by Bahamian musicians, a Junkanoo rush out, light refreshments including a signature drink of Pink Radler from Sands Beer which will bear a bottle tag #frombahamaswithlove as well as Bahamian delicacies prepared by award winning chef, Simeon Hall.
“The Bahamas is indeed the most exciting and romantic destination in the Caribbean. No other destination offers such variety and diversity as our 700 islands nation. Our pristine beauty and stunning settings from intimate beach side strolls, personalized chocolate and perfume creation, tranquil retreats to name a few, naturally invokes a feeling of romance, and “From Bahamas With Love” gives us an opportunity to showcase these unique assets to our visitors,” said Freda Malcolm, Director of Romance at the MOT.
In December 2015 The World Travel Awards, which was staged in Morocco, named The Bahamas the “Leading Wedding Destination in the World”.
Earlier this year, CTO announced that, “2016 is the Year of Romance for The Caribbean”.
“The Bahamas MOT is honored by this prestigious international recognition and intends to focus on this niche market, which has proven to be very successful for us, as we continue to deliver the most memorable and authentic experiences for our guests, many of whom are repeat visitors,” said Ms. Malcolm.
In addition to the “From Bahamas With Love” Program, the Romance Department of the MOT is also conducting Signature Bahamas Bridal events in 10 major cities in the United States of America including, Atlanta, Orlando, Boca Raton, Plantation, Houston, Baltimore, Philadelphia, Boston, New York and Washington, D.C.
The department will also launch the return of its successful yearlong‘16 Islands, 16 Weddings, One Unforgettable Day’ contest and media promotion to the Canadian market in Toronto, Canada later this month.
