MONTEGO BAY,
Jamaica  - Caribbean tourism industry officials and
travelers alike are responding positively to the value proposition
offered by Choice Hotels International, Inc.'s (NYSE: CHH

) nine Caribbean hotels in today's price sensitive market.

Speaking
at last week's Caribbean Hotel and Tourism Association Caribbean
Marketplace in Montego Bay, Bill Clegg, regional vice president of
Choice Hotels, said he was encouraged with the responses from tourism
delegates to the Choice Hotels value message and "many were coming to
our booth to give us a first look...."