In the summer of 2006 a man by the name of Frederic Rouzaud, who’s the managing director of the company that produces Cristal champagne, made some comments during an interview with The Economist magazine when asked if the then association of their product with rappers in the hip-hop industry would be detrimental to their business.
Rouzaud replied by saying: "We can't forbid people from buying it. I'm sure Dom Perignon or Krug would be delighted to have their business."
These comments by Rouzaud were viewed as being racist and they immediately triggered a boycott of Cristal champagne. The boycott was led by rap industry leaders like Jay-Z who in return pulled the product from ...

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