NASSAU, The Bahamas - With the number of traffic fatalities hitting 38 so far for the year, the Ministry of Transport & Aviation is taking steps to promote road safety. To this end, the Ministry is participating in a promotion in collaboration with Commonwealth Brewery. The event is the company's 'Enjoy Responsibly Day' sponsored by Heineken, one of the organization's top-selling brands. 'Enjoy Responsibly Day' is scheduled for Friday, September 18. In addition, the partnership will also include participation by the Bahamas AIDS foundation.
Minister Glenys Hanna-Martin said that she was excited about the event, given the number of traffic fatalities resulting from the abuse of alcohol. She said that the promotion is 'timely' and will have a positive effect as it would raise awareness to two important issues facing young people in particular: driving while under the influence of alcohol, and HIV & AIDS as a result of unprotected sexual encounters.
"Traffic accidents wreak havoc on many lives in the country," said the Minister. "This campaign particularly targets a key element in traffic fatalities, namely the consumption of alcohol. If you are going to drink, do so responsibly, designate a driver or take other measures to ensure your safety and the safety of others."
After thanking the Minister for inviting the Road Traffic Department to participate in the campaign, Managing Director of Commonwealth Brewery Hans Neven said that the event is an opportunity to collectively showcase the company's efforts to reduce alcohol-related harm, and make 'moderation' a key component to drinking. He said that harmful and excessive consumption of alcohol is one of the biggest risks that their brand 'Heineken' has to face.

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