FREEPORT, Grand Bahama -- Ascot has been pushing its differences since Australian developer, Steve Bell, first announced his intentions late last year, and the freshly released interiors, by international designer Bianca Boie, have certainly proven this.
"Anti-glitz, pure elegance and substance" is Bell's key phrase on all design aspects, and with the help of Archiform 3D each part has been painstakingly shaped to reflect that. Having done countless modern, hard-edged developments; Bell openly admits that he feels it is time for a change.
The Euro-American, Ms Boie, has been part of high-end international projects, which include Four Seasons, Ritz Carlton and appearances on HGTV's "Selling LA". She has been given the challenge to "create homes, not condos", with Bell firmly believing that the hard lines of most developments today are "no more than attempts to convince buyers that cheap is supposed to be more, and to appeal as broadly as possible."
Bell states, "We don't look to what our competitors are doing, don't need an Italian fashion designer label on the building, and are focused on the Ascot quality and feel. Every residence, sidewalk and garden must draw people to Ascot and make them never want to leave."

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