Local gaming enterprise, A Sure Win, has announced the launch of a dedicated gambling help hotline as a part of its push to promote responsible gaming behavior in the local community. At a press conference held on the 14th, the A Sure Win executive team announced numerous details on this newly launched hotline as a part of the company’s vision of being “the responsible way to play” in The Bahamas.

A Sure Win CEO, Leander Brice, was on hand to announce what he says is just one of many steps the company is taking to get its message of social responsibility to the Bahamian public.

“When we changed our motto to ‘The Responsible Way to Play’, we did so with the idea that responsibility would become the modus operandi of this company.

A Sure Win’s gambling helpline represents an integral step in addressing the social impact of the gaming industry on members of our society. While most Bahamians are quite capable of making responsible recreational gaming choices, there is a segment of our population that needs help in managing their gaming habits and as a responsible gaming entity it is our duty to address this issue head on.”

The dedicated anonymous gaming hotline, which will run from 9am to 5pm, 7 days a week, is being established in conjunction with an experienced local partner who will remain confidential for now, but Mr. Brice assured the public that the individuals behind it were fully qualified and capable.

“Instead of reinventing the wheel, we really wanted to fund and strengthen the capabilities of an already existing organization to ensure that we were providing high quality counselling services to those who need help”.

The hotline represents just the first step in a two-phase responsible gaming campaign with the second phase set to begin in coming months with its main focus being the introduction of a 24/7 online gambling help chat and the launch of a public awareness campaign to promote healthy gaming habits.

Over the past few months, A Sure Win has rebranded itself as The Bahamas’ responsible gaming option as it attempts to capture segments of the gaming market that are looking for a more customer-friendly, socially responsible gaming option. Along with the gambling helpline, recent activities under this rebranding have included the launch of the organization’s Youth, Education, Environment and Sports (YES) initiative which has involved the donation of tens of thousands of dollars to numerous YES-related non-profit organizations.

“From our perspective, corporate responsibility is not about blindly throwing money at a target in exchange for publicity, it is about strategically targeting those issues and people who need help the most and ensuring that we give in an effective and sustainable way. “, says Mr. Brice.

“It is not just about the quantity that we are able to give, but also about the quality and care with which we give – that is the responsible approach that is guiding our company as we execute our vision.”

The company encourages anyone who personally needs help with their gaming habits or has a family member or loved one who needs help to contact the Gambling Helpline at 1-242-328-4842.