Baha Mar Launches 'Baha Mar Nation' Media Campaign

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November 18, 2014

Today Baha Mar launched its new employee recruitment advertising campaign: ‘Baha Mar Nation’. During the past two years, the $3.5 billion luxury resort has been actively seeking out and recruiting the best and brightest Bahamians both in The Bahamas and abroad, resulting in outreach to over 10,000 students and professionals. Leading up to its Grand Opening celebration scheduled for late Spring 2015, the luxury resort is ramping up its efforts to find team members from diverse backgrounds with an aptitude for hospitality.

The new campaign, produced locally, features Baha Mar employees in various hospitality roles that demonstrate the values of Baha Mar team members, also called ‘Baha Mar Citizens’. “Baha Mar Nation communicates what we believe at Baha Mar. Caring deeply for our guests and each other, paying attention to detail and thriving as part of a team are values that make Baha Mar a great place to work,” said Kristin Wells, Director of the Baha Mar Academy, the training and recruitment arm of Baha Mar.

“This message will make a connection with Bahamians who also share those values.” The Baha Mar Nation campaign will be carried across local television, newspaper, radio and interactive media.

“No matter where you are in the world, it’s not very often that a transformative project like Baha Mar comes around. We are proud that we are a key part of creating opportunities for so many Bahamians to create better futures for themselves and their families,” said Paul V. Pusateri, Baha Mar Chief Operating Officer.

To find out more about careers at Baha Mar, visit bahamarnation.com. To receive real-time updates on available positions at Baha Mar follow @BahaMarCareers on Twitter and Facebook.

About Baha Mar

Baha Mar is set on 3,000 feet of white sandy beach just 10 minutes from Nassau's fully renovated and expanded international airport. It will feature an elite collection of hotel brands with gaming, entertainment, private residences, shopping and natural attractions that reflect an authentic Bahamian experience. The resort’s Grand Opening celebration is planned for Spring 2015. The Baha Mar Casino & Hotel includes a 1,000-room hotel and a 100,000-square-foot Las Vegas-style casino. Baha Mar also will include a 700-room Grand Hyatt, a 300-room SLS LUX, and a 200-room Rosewood at Baha Mar. Amenities will include a Jack Nicklaus Signature golf course; 200,000 square feet of flexible convention facilities, including a 2,000-seat entertainment venue; an ESPA spa; art galleries featuring Bahamian art; more than 40 restaurants, bars and clubs; global luxury designer and local artisan boutiques; and 20 acres of exquisitely landscaped beach and pool experiences, including a beachfront sanctuary with native Bahamian flora and fauna. In addition, upon completion of renovations, the all-inclusive Meliá Nassau Beach will become part of Baha Mar. For more information please visit www.bahamar.com.

News date : 11/18/2014    Category : About Bahamians, Business, Press Releases

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