The Bahamas launched an exciting marketing initiative, Mall Domination, at the Broward Mall, Plantation Florida, this past weekend. The initiative was aimed at creating destination awareness to consumers and providing area Travel Agents with updates and new developments in The Bahamas.
The inventive initiative, featured a consumer show set-up at the entrance of the popular mall, and encouraged shoppers to stop at tables lining the hall to get information from the country’s industry partners, including Bahamas Promotion Boards, hoteliers, airlines and Ferry services.
A major part of the initiative was the marketing component, which included a training of Travel Agents, who were also hosted to a reception featuring bite sized tastes of The Bahamas including the country’s signature food item, conch fritters, and mini desert bites of coconut and pineapple tarts.
A highlight of the event was the unique sounds of Bahamian music provided by the DJ. Pictured left to right: Jennifer Gardiner, Bahamas Tourist Office; Patrick and Jill LaBarre of Jill’s Great Escapes, Cruise Planning and Incentive Trips; Donna Mackey, Bahamas Tourist Office; Woodrow Wilson, Bahamasair and Carmel Churchill, new Director of Marketing Services for Grand Bahama Island Tourism Board.
The Islands Of The Bahamas have a place in the sun for everyone from Nassau and Paradise Island to Grand Bahama to The Abaco Islands, The Exuma Islands, Harbour Island, Long Island and others. Each island has its own personality and attractions for a variety of vacation styles with some of the world’s best scuba diving, fishing, sailing, boating, as well as, shopping and dining. The destination offers an easily accessible tropical getaway and provides convenience for travelers with preclearance through U.S. customs and immigration, and the Bahamian dollar at par with the U.S. dollar. Do everything or do nothing, just remember It’s Better in The Bahamas. For more information on travel packages, activities and accommodations, call 1-800-Bahamas or visit www.Bahamas.com. Look for The Bahamas on the web on Facebook, Twitter and YouTube.
