Laundromat chain turn to WiFi growth

Mon, Oct 18th 2010, 11:00 PM

By ALISON LOWE

Business Reporter

alowe@tribunemedia.net

Having stuck diligently to what he considered sound business principles, leading to 2007 becoming a "peak year" for the company, Superwash president Dionisio D'Aguilar is now "racking his brains" on how to stimulate revenue following three years of decline.

Mr D'Aguilar blamed the slump on the economy and more competition entering the laundromat business, revealing that one of the innovative new tactics implemented - free WiFi internet, which has been found to be successful in drawing in customers at the Carmichael branch - will now be rolled out throughout all Superwash locations in an effort to boost business ...

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