June 13, 2013
The Confederation of North, Central America and the Caribbean Association Football (CONCACAF) and its commercial agency, Traffic Sports, today announced a sponsorship agreement with State Farm, making them the Official Auto and Home Insurance Sponsor for the 2013 CONCACAF Gold Cup™. “We welcome State Farm back to the Gold Cup family, not just as a sponsor, but as a key marketing partner who has helped us position the tournament as the premier national team competition in our region,” said Enrique Sanz, General Secretary of CONCACAF. “State Farm’s creative activations throughout their vast footprint in the United States and Canada will once again prove invaluable as passionate Gold Cup fans continue to connect and experience the event off the field.”
“Soccer is a passion for many fans around the world,” said State Farm marketing assistant vice president Tim Van Hoof. “Reaching fans where it speaks to them is the best way to start a conversation and we are pleased to have the opportunity to work with the Gold Cup again this year.”
“We are pleased that State Farm recognizes the value of renewing for the fourth consecutive championship,” said Marcelo Radice, Director of Sponsorship Sales & Marketing for Traffic Sports USA. “We believe their partnership with the Gold Cup will allow them to build their business relationships and strengthen their ties to the multi-cultural soccer fans in the U.S.” Taking place every two years, the Gold Cup™ has become the region's most popular soccer event, routinely drawing capacity crowds and millions of TV viewers across the region. Featuring the best players from the CONCACAF's three sub-regions, the tournament has grown into a 12-nation championship.
CONCACAF “The Confederation of North, Central America and Caribbean Association Football” is one of six continental confederations of FIFA (Fédération Internationale de Football Association) and serves as the governing body of football in this part of the world. It is composed of 40 national associations, from Canada in the north to Guyana, Surinam and French Guyana in the south.
About State Farm®
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 17,800 agents and more than 65,000 employees serve 81 million policies and accounts – more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 43 on the Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca.
About Traffic Sports
Traffic Sports is one of the leading sports and entertainment companies in the world with a primary focus on soccer. Traffic Sports was founded in São Paulo, Brazil 32 years ago and continues to be headquartered there. Traffic has regional offices in Miami (Traffic Sports USA) and Lisbon, Portugal. Over the past three decades, Traffic has organized and/or commercialized most of the official international soccer events in the Americas including for example: Copa America (since 1987), Copa Libertadores, Copa Sudamericana, Gold Cup (1991 – 2003), Champions Cup (1991- 2003) and CONMEBOL and CONCACAF World Cup Qualifying. In 2005 Traffic established its team, academy and player division which currently includes the Fort Lauderdale Strikers, Atlanta Silverbacks and Carolina RailHawks (Members of the North American Soccer League - NASL), Desportivo Brasil (Team and Academy located in the state of São Paulo, Brazil; Affiliated with Manchester United) and Estoril (Portuguese First Division Team). For more information, visit www.trafficsports.com