Unprecedented Awards for Caribbean Advertising Agencies
CaribPR Wire, BRIDGETOWN, Barbados, WI, Wednesday April 24, 2013: At the 4th District American Advertising Federation, (AAF), ADDY Awards Gala on April 20th, agencies from the Caribbean scooped up 32 Gold and Silver District awards as well a Charlie Award for the best of Sales Promotion. One thousand, three hundred and thirty-four entries were judged in the competition including Fortune 500 companies like Disney, Royal Caribbean and McDonald's.
This year was a blockbuster year for the Caribbean Advertising Federation, (CAF). The CAF took home top honors for the 4th District of Florida and the Caribbean, for having the most ADDY entries and sixth largest increase in entries for the entire United States.
"This is an outstanding accomplishment across the Caribbean region. The CAF has gained widespread recognition which not only elevates our organization but focuses national attention on our members," said Renae Quinton, CAF President.
AAF National rewards this accomplishment by providing registration and travel expenses for the CAF President and ADDY Chair to attend the national AAF convention and national ADDY awards presentation in Phoenix, Arizona in June.
This year's success was celebrated enthusiastically by a large showing of Caribbean members at the District Gala in Florida. Trinidadian agency, Ross Advertising attended and took home a Gold for its flawless campaign creation of, The Hoop of Life.
2013 Charlie Award winners Everything Slight Pepper's Jeuannae Alkins and Shelly Ann Scott, (l-r.)
Everything Slight Pepper, won a Charlie Award for Best of Sales Promotion and a Gold ADDY for Single Unite Packaging for 3ZERO Rums by 3ZERO Ltd.
Michelle Rushing, District ADDY Chair said: "Right from the start the 3ZERO Rum bottle design by Everything Slight Pepper stood out with its understated elegance. It was not just about the label, logo and bottle design as individual elements, it was how they organically came together to showcase the product capturing the judges' attention."
This is the first time in history a Caribbean agency has won a district Charlie Award.
Trinidadian agency McCann Erickson took home the District's coveted Mosaic Award that recognizes cultural diversity.
CAF's Terri Jack-Phillips
Not only were the agencies in the region highly awarded, but the remarkable woman who started the CAF 18 years ago, Terri Brown, CAF ADDY Chair, took home the highest District award, The Jack Phillips Award for ongoing commitment and service to the advertising industry.
"I am honored to receive this award for my life's passion - advertising," commented Brown.
"Terri Brown is most deserving of the Jack Phillips award. She has been a champion in the Caribbean for the advertising industry for many years and is a strong proponent of the talent in the region," stated 4th District Governor, Marla Lucas.
Listed below are the District Gold ADDY wins that have automatically been entered to complete for a National ADDY, the third and ultimate level of the ADDY competition. National ADDYs will be presented in Phoenix, Arizona, in June at the national AAF convention.
2013 Caribbean and Virgin Islands Advertising District ADDY Winners and 2013 National ADDY Finalists
GOLD DISTRICT ADDY AWARDS
3ZERO RUMS 3ZERO Limited Everything Slight Pepper SALES PROMOTION- Packaging Single Unit
Poppitz, the frog who flew Leizelle Guinness Bepperton Entertainment Productions COLLATERAL MATERIAL-Book Design
Abed's "Ribbons" Mad Hatter Pantomime AD Abeds Red Advertising & Marketing Ltd. CONSUMER OR TRADE PUBLICATION-Fractional Page Four-color
Hoop of Life Ministry of National Security ROSS ADVERTISING PUBLIC SERVICE-Campaign
State Election Commission The State Election Commission McCann San Juan PUBLIC SERVICE-Campaign
Guardsman Limited Audio Guardsman Limited Generousitas ELEMENTS OF ADVERTISING-Sound / Music Only
SILVER AAF DISTRICT ADDY AWARDS 'Welcome to Tobago' Airport Sign BP Trinidad and Tobago McCann Port of Spain OUT-OF-HOME / Outdoor Board Flat
Banks Can Launch "Obama" Magazine Ad Banks Breweries Red Advertising & Marketing Ltd CONSUMER OR TRADE PUBLICATION
Grotto Altman Real Estate Virgo Communications CONSUMER / TRADE PUBLICATION
Arden Park Vision Tree Standard Pacific Homes MLB Creative NON-TRADITIONAL ADVERTISING
SILVER AAF DISTRICT ADDY AWARDS (con't) Digicel Value How I Roll DIGICEL Trinidad OGM Communications Limited NEWSPAPER Color Campaign
Caribbean Buzz Helicopters Tourism Campaign Caribbean Buzz Helicopters MLB Creative
INTEGRATED CAMPAIGN
Cama Garnier McCann San Juan RADIO Local :30
Baño Garnier McCann San Juan RADIO Local :30
Caídos Garnier McCann San Juan RADIO Local Campaign
Choice Wireless "Cut the Cord" Choice Wireless MLB Creative RADIO :30
AL Thompsons - Valspar Paint TVC AL Thompsons Cayman 27 TELEVISION Local :30
No Weh No Betta Dan Yard J. Wray & Nephew Ltd. Advertising & Marketing (Ja.) Ltd. TELEVISION Local :30
bmobile Epic TSTT bmobile Collier Morrison Belgrave TELEVISION Local :60 or more
BPTT "I4TANDT" TV Campaign BPTT McCann Port of Spain TELEVISION Local Campaign
STAG Santana Series Carib Brewery Limited Collier Morrison Belgrave TELEVISION Local Campaign
Guardsman Limited Video Guardsman Limited Generousitas TELEVISION Cinema Advertising
bmobile epic TSTT bmobile Collier Morrison Belgrave TELEVISION Cinema Advertising
smartWorld Posters McCann Worldgroup Generousitas ADVERTISING INDUSTRY SELF-PROMOTION Single Medium Campaign
Choice Wireless "Cut the Cord" Jingle Choice Wireless MLB Creative ELEMENTS OF ADVERTISING, Music with Lyrics
1962 Productions/One People Documentary Logo 1962 Productions/One People Documentary Generousitas ELEMENTS OF ADVERTISING Logo
Caribbean Buzz Business Card Caribbean Buzz Business Card MLB Creative COLLATERAL, STATIONERY
Poppitz, the frog who flew Leizelle Guinness Bepperton Entertainment Productions ELEMENTS OF ADVERTISING Illustration
La Toya Woods Carnival Centerfold Feb 19 Newsday MENTALITY Julie Mango Productions Ltd ELEMENTS OF ADVERTISING Photography
Dana Mc Intyre Centerfold April 22 Newsday MENTALITY Julie Mango Productions Ltd ELEMENTS OF ADVERTISING Photography
Get Rubis, Get GoingRubis West Indies Limited Virgo Communications ELEMENTS OF ADVERTISING Music with Lyrics
MLB Creative 15th Anniversary T-shirt MLB Creative SELF PROMOTION