LONDON - The Bahamas is the recipient of the coveted Travel Marketing Award for Most Innovative Marketing.

Chartered
Institute of Marketing Travel Industry Group (CIMTIG) bestowed the
award for the creation and execution of the 16 Islands Wedding
Invitation, a campaign that brought increased awareness of The Bahamas'
16 major islands and island groups.  The campaign sought to increase the
profile of the islands of The Bahamas as a weddings and honeymoon
destination by offering 16 UK couples the chance to get married on one
of the 16 main islands in 16 simultaneous ceremonies on 16 May 2012. The
wedding invitation ran through social media, via TV spots and
promotions, with entrants invited to upload videos and photographs to a
bespoke webpage and explain why they should get married on one of the 16
islands in The Bahamas.