NASSAU (February 4, 2013) -- The Bahamas'
Behold advertising
campaign expanded to national proportions in the United States this
morning, continuing the rollout that will sustain a year-round presence
for the country's tourism product.
The bold
Behold campaign debuted on CBS during Super Bowl Sunday with
a 60-second television spot in select Florida markets. National advertising
follows with both :60 and :30 spots taking place on cable channels such
as Weather Channel, Travel Channel, MSNBC and the Cooking Channel, said
Nalini Bethel, a senior director for Communications in the Ministry
of Tourism.
Spot cable advertising will take place on CNN, Bravo,
ESPN, HGTV...