'Behold' Bahamas advertising campaign builds momentum

Mon, Feb 4th 2013, 04:37 PM

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NASSAU (February 4, 2013) -- The Bahamas' 

Behold advertising
campaign expanded to national proportions in the United States this
morning, continuing the rollout that will sustain a year-round presence
for the country's tourism product.

The bold

Behold campaign debuted on CBS during Super Bowl Sunday with
a 60-second television spot in select Florida markets. National advertising
follows with both :60 and :30 spots taking place on cable channels such
as Weather Channel, Travel Channel, MSNBC and the Cooking Channel, said
Nalini Bethel, a senior director for Communications in the Ministry
of Tourism.

Spot cable advertising will take place on CNN, Bravo,
ESPN, HGTV...

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