Nassau, Bahamas - The Baha Mar Challenge, an ongoing annual holiday season initiative during which Baha Mar matches dollar-for- dollar donations up to $10,000 to the Salvation Army, helped to raise more than $70,000 during the 15-day drive. The total represents a 33-percent increase over 2011 and is the largest amount ever raised during the holiday program.

"The Salvation Army builds a sense of community and transforms the lives of so many people, said Robert Sands, Senior Vice President of Administration & External Affairs at Baha Mar. "We are proud to play a part through The Baha Mar Challenge..."