Tradition Takes The Cake

Fri, Dec 7th 2012, 10:14 AM

Bake Bahamas may have undergone a name change and expansion, but to its loyal customers for the past ten years, its successful products are simply the same old delicious baked goods. Despite its success over the years, Barbara Outten, owner of the specialty bakery, revealed in this week's edition of 'Da Plunge' that her business continues to evolve. Outten opened Barb's Bakery in Grand Bahama in October 2002. It was relaunched as Bake Bahamas last month with two locations, in Grand Bahama and Nassau. She has been baking since the age of 13 and has loyal customers stretching back almost 40 years.

While employed as a banker in Grand Bahama, Outten was known for making and selling baked goods over the holidays, so it came as no surprise when she decided to get into the baking business full time. She said the reason for the name change is indicative of where Bake Bahamas is going as a business, because there are plans to export some of the signature baked goods like fruit cakes and coffee rum cakes in 2013. " I see Bake Bahamas on the international market having our products not only available on the website but hopefully in one of the major stores in the United States.

Since reopening last month, we have already expanded. My daughter takes care of the Nassau operation, while I, along with another employee, operate out of Grand Bahama. I do most of the baking." Outten's daughter, Tanya, the company's creative director, outlined their plans to move outside of Grand Bahama. "Now, we are able to ship throughout the country and are specifically looking at growing our market share here in Nassau. I manage the Nassau operations and we're utilizing tools like Facebook and a new website to connect with customers throughout the country and the world," according to Tanya.

Barbara Outten believes factors such as product quality and presentation are what sets Bake Bahamas apart from the competition. Bake Bahamas offers a wide variety of cakes including rum cakes, fruit cakes, wedding cakes and an assortment of cupcakes. "Our top three selling items are the fruit cakes, rum cakes and red velvet cakes," Outten added. She estimates more than $20,000 has been pumped into the business since it relaunched. Bake Bahamas is already receiving quite a buzz. In fact, Outten was busily shoving some treats into the oven during the interview, as she prepares to display her mouth-watering goodies at tonight's Little Pink Party, being held at the Wyndham Nassau Resort at 5 p.m.

Click here to read more at The Nassau Guardian

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