November 05, 2012
Five years ago, James 'Jimmy' Sands' vision to launch the 100 percent Bahamian owned truly Bahamian Brewery and Beverage Company Limited became a reality in Grand Bahama. This year, his goal is to supplement that with the opening of their new distribution and administrative center. The complex, when completed by the end of the year, will be located on Nassau Street North adjacent to the Nassau Palm Resort and in close proximity to the new shipping harbor. It's another unique project by Sands, whose goal is to sensitize the Bahamian public to its concept of buying Bahamian, since its operation started five years ago.
"I am very proud of our continued growth in the market," said Sands, the CEO of the fledging company. "We are owned by Bahamians, we are managed by Bahamians, our sales and marketing team are Bahamians and let me tell you, we are all Bahamians and proud." When Bahamian Brewery and Beverage Company opened its 20-acre brewery at the intersection of the Queen's Highway and Grand Bahama Way in 2007, it was launched under the sole brand of Sands beer. Today, the company has expanded to include three other popular products on the market, all Bahamian brewed, called Sands Light, High Rock and Strong Back.
The company also produces Bush Crack and is offering the Triple B malt tonic drink as well. The new distribution center, when completed and opened, will provide the Bahamian Brewery and Beverage Company the opportunity to further enhance their demand from the public for their products. The new distribution center, which will also boast of a retail outlet, will enhance the Bahamian Brewery and Beverage Company's chain of operation that already comprises of five Jimmy's Wines and Spirits stores in New Providence, one in Grand Bahama and another in Eleuthera. "I know our success comes from the huge support in all of the islands," Sands stated.
"Every Bahamian supporting our own Bahamian companies makes us a stronger country and will help us all succeed in these hard times." The new distribution center will increase its staff of Bahamians, according to Sands, in its administrative offices and thereby ensuring that the public is properly serviced. "We are very proud of our achievements in the short time that we have been in operation," Sands pointed out. "We hope that the new distribution center will further niche our commitment to the Bahamian people." This year, Sands made a remarkable investment in the Bahamian society by reintroducing the sport of sculling at the various national regattas and homecomings.
Four new boats, built by Sheldon Gibson and bearing the names of the Bahamian Brewery and Beverages Company's trademark products - Sands, Sands Light, High Rock and Strong Back - were used for competition in the sculling and E class competitions. A national sculling competition started in New Providence at the St. Valentine's Massacre in Montague Bay and ended at the Grand Bahama Regatta as Bahamian Brewery and Beverage Company left an impression on the sporting community. "We are truly proud as a Bahamian company to be able to fit into our society and be appreciated in the manner that we were received," Sands said. "This should bode well for us as we move forward in the completion of our new distribution center."
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