Hilton: 1M Beach Club to boost corporate market

Wed, Jun 13th 2012, 08:31 AM

The British Colonial Hilton hotel has pumped $1 million into upgrades and refurbishments for its upcoming Beach Club.
LaToya Moxey, the resort's marketing manager, confirmed to Guardian Business a strong demand for more benefits led the hotel to embark upon the initiative.
"We have decided to add the Beach Club to our portfolio and it's a venture that we are very excited to embark upon. We are going to be targeting corporate executives on the island. We are also looking forward to launching and expanding our portfolio," she noted.
"We fall under the Hilton Worldwide brand. Every hotel has its unique features. Other hotels such as the Caribe Hilton in Puerto Rico has a Beach Club and we decided it would be a great opportunity for us to venture into this."
Moxey noted the preparations for the Beach Club are an extension of the resort's $15 million in upgrades undertaken three years ago.
"We decided to do various upgrades to the property. That includes the patio, pool, beach area and the gym. We estimate around $1 million in upgrades and refurbishments specifically for the club. There was a soft launch for some of our clients. We are looking to open our doors to the corporate world in a few months," she said.
She shared with Guardian Business that the club will be introduced to the corporate market, but will also be extended to interested individuals.
"We were very interested in expanding our portfolio because there is a need and demand from tourists and local guests. We decided it would be a great concept for the hotel to bring to our guests as expanded and extended benefits, making it a timely and perfect move for us," according to Moxey.
The marketing manager also pointed out that a Beach Club manager has been chosen. Thus far, the response has been promising.
"The response has been great so far. We have been getting lots of interested callers. We are expecting approximately 100 members initially for us. It's a comfortable number for us to maintain. We have been getting a lot of interest from businesses and individuals alike," she added.
She described the resort's beach club feature as unique because of its location and offerings.
The benefits of club membership include complimentary facilities and services, a hotel credit account and preferred pricing and discounts.
"Our Beach Club is an unique feature, although there are beach and country clubs throughout The Bahamas in private areas. It's a very unique experience to have the Beach Club here at the Hilton because of its location, and it ties into that corporate feel that the city brings," Moxey noted. "There are a lot of features that are available to you, such as complimentary stays for you throughout the year. And you have the convenience of full concierge service.
"Our beach club is a very unique concept as it gives members exclusive access to the Hilton property and all of its amenities. We have various features such as gym membership, free functions that we put on throughout the year, and vacation planning with other Hilton properties abroad.
"There are so many features and opportunities as it relates to our beach club."
The beach club will be launched in a few months.

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