There will always be tasks that you dislike at work. And if the stuff you hate involves selling or influencing people, then "How to Be Great at the Stuff You Hate" may be the answer to your prayers.
Nick Davies's humorous and punchy writing style shows you how to develop all the skills you need to sell yourself, your business and your ideas, ensuring that reading this book won't become one of the things you hate. The publication is firmly targeted at people who dislike selling and the author offers useful tips on the importance of emotional intelligence within business - a factor that is often overlooked.
If you hate reading an entire book in one go, you can dip into various self-contained sections and pick up some useful tips. Davies avoids using complicated jargon or processes and instead offers a realistic and engaging insight into how you can get people to buy from you by presenting sample letters, e-mails, phone scripts and templates for face-to-face conversations.
"How to Be Great at the Stuff You Hate" provides a reminder that many managers and staff are required to develop business as part of their role and do things beyond traditional restrictive job descriptions. Such people may gain the most from the invaluable tips presented by Davies. However, even experienced sales professionals will find practical advice on how to become more effective in their dealings with customers and colleagues.
Davies takes us through the various stages of how to target, connect, meet and ask questions, whilst following up at every step.
He uses the analogy that the relationship between buyer and customer will - just like the relationship between husband and wife - go off the boil if taken for granted.
Specific sections are dedicated to networking, as Davies believes this is key and covers everything from online impact to walking into a room full of strangers, offering insights that will help anyone who has suffered at social events.
"How to Be Great at the Stuff You Hate" is full of practical actions that are underpinned by Davies's central message that "selling is common sense, creativity and personality," and something that everyone can learn, apply and be successful doing it.

'How to Be Great at the Stuff You Hate' by Nick Davies
Published by Capstone and available from www.Amazon.com

Keith Appleton JP, BA (Hons), N.Dip.M, MInstLM has extensive experience within a managerial and strategic leadership role. This is underpinned by his academic background and membership of the UK Institute of Leadership & Management.

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