March 02, 2012
Months after its official opening, business at Will & Ives has been doing well, according to the store's owner Kim Gibson.
Gibson told Guardian Business than since opening the Marina Village store on Paradise Island last summer, the women's Juicy Couture line and the men's Diesel line have been a hit with local and international shoppers.
"We carry the Juicy Couture line for women and the Diesel line for men. However, we have received so many requests to carry those female Diesel jeans that we have decided to do so," she explained.
She said that clothing line will be available in the store by summer.
Gibson said she believes the store caters to everyone from the trendy to the conservative person.
"Will & Ives has been a hit with both tourists and Bahamians because our items range from $20 to $300. The truth is, there is something for everyone in Will & Ives," Gibson noted.
She said that business has been good and she is pleased with its progress so far.
Despite the store's current success, Gibson admitted to Guardian Business that the store has already seen its share of economic challenges, first with financing and then fraud. Two tourists, a man and a woman, bought items using a stolen credit card and also charged merchandise to their room.
"Although we were disappointed about the fraud by the two tourists, we didn't let that deter us. We took a great risk in opening a business during this time considering it's a recession," she said.
"However, we are committed to offering exciting and fashionable clothing and accessories along with giving excellent customer service."
To date, more than $200,000 has been invested into the store and has six employees.
The Will & Ives store carries the Juicy Couture line and the Diesel line for men.
In the Juicy Couture line, Will & Ives sells the infamous tracksuits, handbags, wallets, clothing, jewelry, fragrances, hair accessories, shoes and watches, along with a kids section with jewelry for girls, including lunch bags, fun notebooks, scented pencils, pencil cases and girls handbags, iPhone covers, ear buds, laptop covers and other computer accessories.
In the Diesel line, the store carries men's jeans, shirts, shoes, underwear (boxers), wallets, belts, caps, men's bags and watches.
Gibson further noted that there are no plans for expansion just yet, but she is definitely open to it in the future.
In the meantime, Gibson said the store is getting ready to unveil its brand new shipment for spring with items such as earrings, jeans, t-shirts, wallets, shoes, belts and watches.
"For spring, we have fantastic handbags, tracksuits in beautiful spring colors, the new line of Juicy Couture jewelry that is very affordable with earrings starting as low as $50. We have a brand new shipment of Diesel clothing for men in for spring also," she added.
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