The director general at the Ministry of Tourism is answering the call of Jamaican officials seeking unity against the "discriminatory" Air Passenger Duty (APD).
APD, levied on passengers coming from the UK to the Caribbean, has once again entered the spotlight after Edmund Bartlett, the Minister of Tourism in Jamaica, charged all tourism interests in the region to rally together at the United Nations World Tourism Organization's general assembly in South Korea.
"It is important for us to speak with one voice on this urgent matter and to collaborate with our colleagues so as to resolve this dilemma," Bartlett told the audience.

David Johnson, the Director General of the Ministry of Tourism, said The Bahamas "supports their position and endorses their position".
"The entire Caribbean continues to be discriminated [against] by this tax," he told Guardian Business.
"Bartlett's comment comes at a time when Caribbean leaders have been victims of a significant cut back in airlift by carriers. British Airways, for example, has reduced their capacity into the Caribbean as a result of slackening demand from this tax."
First introduced by the British government in 1994, the APD has continued to rise in both 2009 and 2010.
While there may be certain environmental reasons behind the tax, Johnson contends APD is unfair and counter-productive to tourism interests.
He added that the distance between the UK and The Bahamas is no longer than many destinations in the U.S.
The matter, he said, is currently being reviewed by the government in The Bahamas, and like Bartlett in Jamaica, he urged other governments to heighten the focus on this issue.
At the conference in South Korea, Bartlett estimated that today it costs a family of four travelling economy class an additional $478 to fly to the Caribbean.
In tight economic times, that may be the only excuse a family needs to look elsewhere for a holiday.
Johnson explained that tourism from the UK represents a comparatively low portion of business for The Bahamas. Other Caribbean nations, he said, truly depend on this market. However, comprising about 5 percent of all tourists coming to The Bahamas, this figure is significant enough that it must be protected.
"The fact of the matter is, we don't want to lose that 5 percent," he added.
"We can't afford to lose 1 percent. We are also seeking to grow this market and we'll fight any encroachment on the strength of our business."
He pointed out that UK tourists tend to stay much longer than American visitors, so that 5 percent figure should be considered more significant in terms of the country's importance to the economy.
During his speech, Bartlett mentioned the debate concerning APD is now facing "growing opposition" in the UK Parliament as more increases to the tax are being considered.
He believes it's "critical" for the Caribbean to make their voices heard during this important time, as further increases could have a "grave impact" on industry.

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