The Bahamas Goes Primetime with ET Canada Collaboration

Mon, Dec 5th 2022, 09:39 AM

The Bahamas Ministry of Tourism, Investments & Aviation(BMOTIA) today announced a new partnership with ET Canada to produce a series of two to three-minute segments which will shine a spotlight on various aspects of the Bahamian vacation experience. These interludes will feature the cuisine, the culture, the activities and the beachesof this top Caribbean destination to millions of Canadians.

“We’re beyond excited about this opportunity to work with ET Canada to produce engagingcontent about the islands we love so much,” said Latia Duncombe, Acting Director General.“We are eager to introduce ET Canada’s audience to the wonderful Bahamian experience andto share the richness of The Bahamas. ET Canada has a huge following, and this format reallygives us an opportunity to capture our incredible diversity and the warmth of our people.”

The filming of the series began 30 Nov. and is expected to continue until 7 Dec. A crew from ETCanada is on location in Nassau, Paradise Island, and will visit Freeport, Grand Bahama. ETCanada’s production crew collaborated with BMOTIA to curate a robust itinerary that reflects thepersonalities of people like Tony Hanna, the King of Conch and world-renowned proprietor ofTony’s Conch Experience; Marv Cunningham, Mr. Mix-It, mixologist extraordinaire; as well asArlene Nash-Ferguson, an expert on Bahamian culture and traditions at the EducultureJunkanoo Museum and Resource Centre.

Viewers can expect to be transported to a compelling tropical world, a white-sand wonderlandcomplete with tranquil inland lagoons, cozy coves and vibrant wildlife sanctuaries. Eachsegment is intended to be educational as well as entertaining, highlighting not only the mostluxurious spas, awesome tours and sprawling resorts, but also important cultural celebrationsand sustainability initiatives.

In addition to television, the segments will also be posted on etcanada.com as well as theirYouTube channel, amplified to over 1.16 million subscribers. An accompanying digital mediacampaign on Facebook and Instagram will further drive engagement with the content acrossmultiple platforms.

Getting to The Bahamas from Montreal, Calgary or Toronto this winter is easier than ever, withdirect, nonstop flights to Nassau, George Town and Freeport now available. The route isserviced by WestJet, Air Canada and Sunwing, with the latter launching a new flight fromToronto to Freeport on 17 Dec.

Entertainment Tonight Canada airs weeknights at 7:30 p.m. ET/7p.m. PT on Global TV. Hostedby Cheryl Hickey, ET Canada is the nation’s entertainment powerhouse delivering in-depth andbreaking up-to-the-minute celebrity, film, television and music news both on-air and online.Together with celebrity news trailblazer Entertainment Tonight, ET Canada delivers the mostwatched 30 minutes of entertainment news to Canadians every weeknight, from coast to coast.

 

The Bahamas Ministry of Tourism, Investments & Aviation
(BMOTIA) today announced a new partnership with ET Canada to produce a series of two to
three-minute segments which will shine a spotlight on various aspects of the Bahamian vacation
experience. These interludes will feature the cuisine, the culture, the activities and the beaches
of this top Caribbean destination to millions of Canadians.
“We’re beyond excited about this opportunity to work with ET Canada to produce engaging
content about the islands we love so much,” said Latia Duncombe, Acting Director General.
“We are eager to introduce ET Canada’s audience to the wonderful Bahamian experience and
to share the richness of The Bahamas. ET Canada has a huge following, and this format really
gives us an opportunity to capture our incredible diversity and the warmth of our people.”
The filming of the series began 30 Nov. and is expected to continue until 7 Dec. A crew from ET
Canada is on location in Nassau, Paradise Island, and will visit Freeport, Grand Bahama. ET
Canada’s production crew collaborated with BMOTIA to curate a robust itinerary that reflects the
personalities of people like Tony Hanna, the King of Conch and world-renowned proprietor of
Tony’s Conch Experience; Marv Cunningham, Mr. Mix-It, mixologist extraordinaire; as well as
Arlene Nash-Ferguson, an expert on Bahamian culture and traditions at the Educulture
Junkanoo Museum and Resource Centre.
Viewers can expect to be transported to a compelling tropical world, a white-sand wonderland
complete with tranquil inland lagoons, cozy coves and vibrant wildlife sanctuaries. Each
segment is intended to be educational as well as entertaining, highlighting not only the most
luxurious spas, awesome tours and sprawling resorts, but also important cultural celebrations
and sustainability initiatives.
In addition to television, the segments will also be posted on etcanada.com as well as their
YouTube channel, amplified to over 1.16 million subscribers. An accompanying digital media
campaign on Facebook and Instagram will further drive engagement with the content across
multiple platforms.
Getting to The Bahamas from Montreal, Calgary or Toronto this winter is easier than ever, with
direct, nonstop flights to Nassau, George Town and Freeport now available. The route is
serviced by WestJet, Air Canada and Sunwing, with the latter launching a new flight from
Toronto to Freeport on 17 Dec.
Entertainment Tonight Canada airs weeknights at 7:30 p.m. ET/7p.m. PT on Global TV. Hosted
by Cheryl Hickey, ET Canada is the nation’s entertainment powerhouse delivering in-depth and
breaking up-to-the-minute celebrity, film, television and music news both on-air and online.
Together with celebrity news trailblazer Entertainment Tonight, ET Canada delivers the most
watched 30 minutes of entertainment news to Canadians every weeknight, from coast to coast.