Bahamian Products Generate Excitement at STEP Asia Conference 2022

Mon, Nov 28th 2022, 01:53 PM

At this year’s STEP Asia Conference, Bahamian products were well-received by conference attendees as the Ministry of Economic Affairs teams took the opportunity to promote locally-made products to an international audience.

As a bronze sponsor of the Conference, as well as a sponsor of the annual Gala event, theMinistry team gave attendees a “taste” of The Bahamas with a variety of teas from local teamanufacturer, Tasty Teas, chocolates from Graycliff Chocolatier, and a sponsorship draw for aluxury handbag from Bahamian-owned designer brand, Haus of Assembly.

Minister of Economic Affairs, the Hon. Michael Halkitis, says his team wanted to ensure thatBahamian culture, creativity, and talent were on display for the Conference’s internationalaudience to enjoy and gain an appreciation for what The Bahamas has to offer:

“While our primary purpose at the Conference was to promote The Bahamas as a financialservices jurisdiction, we also wanted to ensure that local businesses were showcased, andconference attendees could have insight into Bahamian excellence. We want them to know thatThe Bahamas is not just a great place to invest your money and secure your wealth, it is alsoan amazing place to visit and live.”

STEP Asia is the premier conference for Trust and Estate practitioners working in Asia, as wellas for those who are attempting to tap into the Asian market. As The Bahamas is seeking tomake inroads towards providing financial services for Asian clientele, STEP Asia represents anopportunity to promote The Bahamas and educate attendees about local service offerings andregulations.

The 2022 conference was the first in-person STEP Asia conference since the start of the COVID-19 pandemic, and the Ministry of Economic Affairs wanted to ensure that The Bahamas made alasting impression.

At the Conference, each delegate bag contained a Tasty Tea product and each place setting atthe Gala dinner was adorned with a Graycliff chocolate gift from Graycliff Chocolatier.

The sponsorship draw for the handbag from Haus of Assembly drew major interest as attendeesawaited the results.

Director of Financial Services, Brandace Duncanson, who was a part of the Ministry of EconomicAffairs’ team in Singapore, says the inclusion of Bahamian-made goods is a promotional tacticthat has was used previously at STEP Latin American Conference in Panama to great effect. Shebelieves that the effort will pay off when it comes to leaving a positive impression of TheBahamas and could potentially generate interest in the Bahamian businesses featured:

“The sponsorship draw for the Haus of Assembly handbag was very popular with attendees.The eventual winner told us that his wife instructed him not return home without that bag.Many attendees approached us for extra Graycliff chocolates and teas from Tasty Teas. Therewere a lot of inquiries about all three businesses and whether their products were availableinternationally. It was a great showcase of Bahamian talent and an awesome opportunity forthe local businesses.”

Director Duncanson indicated that the inclusion of locally made products will be a permanentfixture for future international conferences and events. She encouraged businesses andentrepreneurs interested in being featured in future events to apply for their governmentVendor ID and contact the Ministry of Economic Affairs to express their interest.

 

At this year’s STEP Asia Conference, Bahamian products were well-received by conference
attendees as the Ministry of Economic Affairs teams took the opportunity to promote locally-
made products to an international audience.
As a bronze sponsor of the Conference, as well as a sponsor of the annual Gala event, the
Ministry team gave attendees a “taste” of The Bahamas with a variety of teas from local tea
manufacturer, Tasty Teas, chocolates from Graycliff Chocolatier, and a sponsorship draw for a
luxury handbag from Bahamian-owned designer brand, Haus of Assembly.
Minister of Economic Affairs, the Hon. Michael Halkitis, says his team wanted to ensure that
Bahamian culture, creativity, and talent were on display for the Conference’s international
audience to enjoy and gain an appreciation for what The Bahamas has to offer:
“While our primary purpose at the Conference was to promote The Bahamas as a financial
services jurisdiction, we also wanted to ensure that local businesses were showcased, and
conference attendees could have insight into Bahamian excellence. We want them to know that
The Bahamas is not just a great place to invest your money and secure your wealth, it is also
an amazing place to visit and live.”
STEP Asia is the premier conference for Trust and Estate practitioners working in Asia, as well
as for those who are attempting to tap into the Asian market. As The Bahamas is seeking to
make inroads towards providing financial services for Asian clientele, STEP Asia represents an
opportunity to promote The Bahamas and educate attendees about local service offerings and
regulations.
The 2022 conference was the first in-person STEP Asia conference since the start of the COVID-
19 pandemic, and the Ministry of Economic Affairs wanted to ensure that The Bahamas made a
lasting impression.
At the Conference, each delegate bag contained a Tasty Tea product and each place setting at
the Gala dinner was adorned with a Graycliff chocolate gift from Graycliff Chocolatier.
The sponsorship draw for the handbag from Haus of Assembly drew major interest as attendees
awaited the results.
Director of Financial Services, Brandace Duncanson, who was a part of the Ministry of Economic
Affairs’ team in Singapore, says the inclusion of Bahamian-made goods is a promotional tactic
that has was used previously at STEP Latin American Conference in Panama to great effect. She
believes that the effort will pay off when it comes to leaving a positive impression of The
Bahamas and could potentially generate interest in the Bahamian businesses featured:
“The sponsorship draw for the Haus of Assembly handbag was very popular with attendees.
The eventual winner told us that his wife instructed him not return home without that bag.
Many attendees approached us for extra Graycliff chocolates and teas from Tasty Teas. There
were a lot of inquiries about all three businesses and whether their products were available
internationally. It was a great showcase of Bahamian talent and an awesome opportunity for
the local businesses.”
Director Duncanson indicated that the inclusion of locally made products will be a permanent
fixture for future international conferences and events. She encouraged businesses and
entrepreneurs interested in being featured in future events to apply for their government
Vendor ID and contact the Ministry of Economic Affairs to express their interest.