BRP Announces Discontinuation of Evinrude brand

Mon, Jun 1st 2020, 12:00 PM

BRP announced its decision to focus on the growth of its boat brands by discontinuing the production of the Evinrude E-TEC and E-TEC G2 outboard engines. This news came as a surprise to Evinrude dealers across the globe, especially local Evinrude dealer, Marlin Marine.

“This news was a shock for sure, but after speaking with officials at BRP, I would like to assure our customers that all existing warranties will be honored and we will continue to offer service and support for all Evinrude engines,” says Loran Pyfrom, Marlin Marine General Manager.

“Marlin Marine is the oldest international Evinrude dealer still in operation, with Evinrude sales starting in 1952. The company has been family-run for almost 4 decades now and we still carry the Evinrude brand.” 

The late George Pyfrom with an antique Evinrude 

According to BRP, the decision stems from a combination of factors, most notably, the current

According to BRP, the decision stems from a combination of factors, most notably, the current COVID-19 pandemic.

“Our outboard engines business has been greatly impacted by COVID-19, obliging us to discontinue production of our outboard motors immediately. This business segment had already been facing some challenges and the impact from the current context has forced our hand,” said José Boisjoli, President and CEO of BRP. 

Figure 2Evinrude E-Tec Engine 

In their press release to dealers, BRP stated “We will continue to supply customers and our dealer network service parts and will honor our manufacturer limited warranties, plus offer select programs to manage inventory.”

“If you treat them right, an Evinrude will last for a long time, and Marlin Marine will work to ensure that you can keep yours for as long as possible,” stated Mr. Pyfrom. “With the discontinuation of the Evinrude E-Tec and G2 lines, Bahamians can still rely on Marlin Marine for top-of-the-line outboard motors, like our new Suzuki line up.”

BRP is a global leader in the world of Powersports vehicles, propulsion systems and boats, built on over 75 years of ingenuity and intensive consumer focus. Marlin Marine is the local distributor for Sea-Doo and Can-Am products, two of BRP’s top-selling brands.

Marlin Marine has been a leader in the local marine and power industries with its extensive line up of engines, water and land vehicles, and generators.

You can visit their website at www.marlin-marine.com or follow them on social media (FB: @marlinbayshore, Insta: marlinmarinebahamas) to view or purchase products.

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