Sands Scratch & Win Contestants Return from Alaska

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June 18, 2019

Bahamian summers mean two things: rising temperatures, and hours at the beach with a cooler of your favorite beer.

For one lucky couple, summer brought with it an all-expense paid trip of a lifetime, courtesy of the Sands Beer - the truly Bahamian Beer Company.

Since its launch, Bahamian Brewery and Beverage Company Limited (BBB) has won the hearts of beer drinkers in The Bahamas with its line of signature products including the original Sands beer, Sands Light, Sands Pink Radler, High Rock, Bush Crack, Strong-Back brands along with Triple B Malta.

Not merely content with being the country’s leading beer brand though, the Bahamian Brewery is also known as the company who gives back to its customers with amazing promotions and very cool prize offerings. In fact, fans of the Brewery’s many brands have been flown around the world, receiving first-class accommodations along the way.

Late last year, Bahamian Brewery reintroduced the popular Scratch & Win promotion they had for their 10th anniversary.

This time offering daily prizes, products, cash on the spot, as well as giving everyone a chance to win the grand prize: an Alaskan Cruise for two.

Each week customers made purchases of Sands, Sands Light, or Sands’ Pink Radler from any Jimmy’s Wines & Spirits and selected retailers, in hopes of snagging instant prizes, cash, and of course, the cruise.

“Our first scratch & win promotion was such a success, we knew we had to bring it back,” explained BBB Executive Marketing Manager Wellington Seymour. “Our customers love the chance to win instant prizes which included branded merchandise and even free beer!”

Mr. Keith Mackey, a Nassau resident who purchased three cases of Sands, was drawn as the winner from the thousands of scratch-off entries.

In May, Mr. & Mrs. Mackey were flown to Seattle Washington where the couple boarded the beautiful ‘Norwegian Joy’ an NCL ship for a seven day all expenses paid cruise.

They visited various Alaskan ports in Ketchikan, Juneau, and Icy Strait Point. The cruise also called at Victoria, in British Columbia.

“We love cruising and the NCL Joy was an exceptional cruise ship’” said Mackey. “Our prize gave us accommodation in The Haven, which is the most luxurious part of the ship, it included a 24-hour butler, VIP concierge services, exclusive lounge, an observation deck, restaurant, courtyard, and pool facilities too! So needless to say, we were treated like royalty.”

Not only were the Mackey’s able to take advantage of the traditional Alaskan adventures such as whale watching, dog sledding, and zip-lining, but the couple also enjoyed more low key elements that each port had to offer.

“We preferred to walk around the different town with a 'let's see what we see' approach. We also liked visiting and supporting the smaller businesses as opposed to big business chains,” the Mackey’s explained.

“Our favorite port was definitely Icy Strait Point, a small wilderness town with lots of serene walking trails, and we were even able to spot a whale from the deck of our favorite restaurants as well.”

With an estimated prize value of over twelve thousand dollars, many Sands fans are waiting for their chance to win, and according to Seymour, they can expect even more promotions, trips, concerts, and of course, the well-loved Sands branded merchandise in the future.

“We know our popularity and strength in the market is due to our customers. Jimmy and the family are big on saying thanks, they know that Bahamians are proud of their truly Bahamian products.

We can’t wait for our customers to experience what we have in our stores for them! The fact is they are the impetus for our growth, consequently, we will continue to give back.



Last year, Bahamian Brewery & Beverage Company Limited reintroduced its popular Scratch & Win promotion, offering Alaskan Cruise for two. Contest winner Keith Mackey poses along with his wife Timone at Icy Strait Point - the couple's favorite spot on their Alaskan getaway.(Photo courtesy of Our Winners for Barefoot Marketing)

Keith Mackey was the winner of the Bahamian Brewery & Beverage Company's (Jimmy’s Wines & Spirits) holiday scratch and win promotion winning the chance to take his favorite Sands beer on a cruise for two to Alaska aboard the Norwegian Joy. He is pictured with his favorite Sands Beer and the impressive Norwegian Joy Cruiseliner.(Photo courtesy of Our Winners for Barefoot Marketing)

Our winners pose with an authentic Alaskan sculpture as part of their cruise adventure.(Photo courtesy of Our Winners for Barefoot Marketing)

News date : 06/18/2019    Category : About Bahamians, Business, Press Releases

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