The official website of the Islands of The Bahamas has been a hit with visitors which landed the destination the highest honor of the Interactive Media Awards.

Bahamas.com, which is the official Bahamas Ministry of Tourism and Aviation (BMOTA) site, has won the ‘Best In Class’ award in the category of Travel and Tourism.

It represents the very best in planning and execution.

Officials at the BMOTA have been hard at work and now relies heavily on analytics to drive smart-data driven, decision making.

To assist with this, the ministry has established a dynamic digital dashboard to see real time statistics like traffic to Bahamas.com and engagement on all social channels.

The website’s dashboard also measures website visitors’ clicks on deals to book as well as converting those clicks to hot leads for hotel properties.

Recently, officials added a commission-free, hotel book direct engine on Bahamas.com, powered by a company called JackRabbit.

For the period of December 1, 2017 to February 28, 2018, the “book now” links from individual hotels listed on Bahamas.com generated 5,040 leads directly to hotel partners.

“This shows that we are moving in the right direction,” said Director General of Tourism Joy Jibrilu.

“The Islands of The Bahamas has benefited greatly from our online presence and the world is certainly taking notice. We are going to continue with this trend to show the world what we have to offer and why it is better in The Bahamas.”

Bahamas.com has seen significant increases in unique visitors and page views, according to officials.

Plans are also on the drawing board to continue to improve Bahamas.com by enhancing the ability for visitors to search for places to stay in The Bahamas.

The website will also expand individual property listings with larger imagery, videos, a map, relevant activities and Trip Advisor reviews.