After updating, customers will see new information screens when they use Apple-made apps that collect personal data, such as App Store.

The change comes ahead of new EU data protection rules, which take effect on 25 May.

Apple also plans to let people download the data it has stored about them.

The EU's General Data Protection Regulation (GDPR) toughens the requirements on how organisations handle the public's data, and imposes harsher penalties for breaches.

Apple has previously promoted its services and smartphones as being privacy-focused.

The latest software update does not change how much data is collected, but new privacy information screens will appear when people use certain Apple-made apps for the first time.

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BBC NEWS