Google is adding a personalised Facebook-style news feed to its homepage - Google.com -to show users content they may be interested in before they search.

It will display news stories, features, videos and music chosen on the basis of previous searches by the same user.

Users will also be able to click a "follow" button on search results to add topics of interest to their feed. 

One analyst said the move would help Google compete with rivals.

"Google has a strong incentive to make search as useful as possible," said Mattia Littunen, a senior research analyst at Enders Analysis.

"Facebook's news feed is one of its main rivals. It is competing with other ways of accessing content."

Read More HERE.

BBC News