Purity Organic launched its all natural, not from concentrate line of organic fruit and veggie “Superjuices” and juice blends this past weekend at Club One Fitness centre during a special ‘Healthy Happy Hour’. Gym members and their guests were treated to cool samples of the delicious no added sugar organic drink combos and energised further by top local band, “Shaad Collie and the VIPs”.
The brand’s line of “Super juices” can be found in distinctive glass bottles in the cold section of Super Value, gas stations and a number of delis on New Providence island with several other outlets soon to be added.
Purity Organic Island Distributor Francis Burrows confirmed that Purity Organic products are currently sold at Express Restaurant in Grand Bahama and the company is expecting to distribute to Sawyer’s Fresh Market and several gas stations on the island by the end of this week.
“We are also planning to distribute products in Abaco once we are established in Nassau and Grand Bahama; after that we will work our way into the Family Islands,” Mr. Burrows said.
Blend choices include several powerful combos such as Kale Coconut Water Apple and Spinach; Carrot Turmeric and Mango; Beet Apple Ginger and Lemon; and Lemon Agave and Ginger. Coconut Water, also organically sourced, completes the line.
Purity Organic co-owner Royston Jones, Jr. said they are answering a need in the marketplace. “Purity Organic is promoting healthy choices by introducing a preservative-free, organic juice product.
We are not advocating drinking your fruit and veggies as an alternative to eating whole produce but rather, if you’re going to grab a juice you should grab something that’s the next best thing”.
The entire Purity Organic line is preservative and additives-free. The range of juices chosen by Purity Organic include perennial favourites and new infusions such as: Watermelon Strawberryade, Orange Cranberry Cocktail, Iced Tea and Lemonade, Strawberry Paradise and Pomegranate and Blueberry Apple.
“Our ‘Super juices’ blend fruits, vegetables and roots, we know that people are cautious about sugar, but it is all natural sugars.
For example, when you eat a banana or a fruit you’re getting 14g of sugar from a banana and probably around 7g of sugar from a cup of strawberries and it’s the same for our blends, they are all natural fruit sugars,” Mr. Jones said.
Showcasing his new record, “Talking Fool” co-owner Rishaad Collie brought the live music entertainment to the event via his band “Shaad Collie and the VIPs”.
Rishaad is the grandson of Al Collie who wowed locals and tourists back in the ‘60’s and ‘70’s with his band the original VIP’s.
A tight, well-rehearsed session of Bahamian new Junkanoo-rhythm rake n’scrape oldies reggae and RnB tunes made for a great mood and energy that helped motivate work outs.
Mr. Collie said although the band’s performance inside a gym was a bit unusual for them he felt it was a good way to bring attention to the health benefits of the new Purity Organic.
“Purity Organics is the healthy choice and we want to encourage everyone to make healthy choices; it’s one thing to come to the gym and work out consistently and then it’s another thing to watch what you put into your body; and if you’re going to drink your fruit make sure it’s an organic preservative- free option like ours. Not all juices are nutrient-dense, ” said Mr. Collie.
“We also had a great time entertaining during the launch tonight, it was something different but it turned out better than we expected,” he continued.
Manager at Club One Fitness Centre Yolanda Barr asserted that she felt it was a great idea to partner with Purity Organic for the brand’s launch because she recognizes that “it would give individuals the opportunity to have health and fitness to target their mind, body and soul”.
“We are always hopeful that our gym members are going to have a good time and enjoy new products that we’re offering to them as well as to appreciate health and fitness,” Ms. Barr said.
The journey to provide organic goodness began 20 years ago on a friendly organic apple farm.
Our founder, Greg, watched how farmers took care of the orchard and he tasted the difference it made in
the juicy quality of each bushel of apples.
Ever since then, we’ve been working with farmers to bring you deliciously pure, certified organic fruits and vegetables (just look for the Purity.Organic logo on the produce you pick up at your local market).
With a mission to create more demand for organic produce – with no GMO’s – the first Purity.Organic drink was born when we pressed 100% Apple Juice in 2003.
Since then, we’ve continued to bottle certified organic ingredients to offer a variety of Juices, Teas, Coconut Water, and Superjuices blended
(L-R) Purity Organic Volunteer Omar Austin Grant, Purity Organic Assistant Jasmine Jones, Club One Fitness Centre Manager Yolanda Barr and Purity Organic Co-Owner Royston Jones Jr. prepare of the launch of Purity Organic’s line of delicious all natural juices and superjuices at Club One during the gym’s Healthy Happy Hour on Friday, March 31st. Photo: SWPR
Shad Collie & The VIPs entertain gym members performing their hit singles “Talkin’ Fool” and “High Flying Bird” during the launch of Purity Organic’s healthy and fresh juices at Club One Fitness Centre on Friday, March 31st. Photo: SWPR
Purity Organic Juices and Super Juices on display during the launch of the brand’s line of delicious all natural juices and superjuices at Club One during the gym’s Healthy Happy Hour on Friday, March 31st. Photo: SWPR
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