June 08, 2016
About 80 travel partners participated in the first Sandals Emerald Bay Golf Tournament at the Greg Norman-designed Sandals Emerald Bay Golf Course in Exuma. Shown are some of the participants. (Photo: Sandals Emerald Bay)
Sandals Emerald Bay hosted its first Global Golf Tournament at its golf course, attracting top producing travel agents from Canada, South America and the United States.
The four-day event was very well attended, according to Sandals General Manager Jeremy Mutton, with 80 travel agents and travel partners participating.
"Golf is a very important market for The Bahamas and for Exuma," said Mutton. "We have a Greg Norman championship golf course here and we thought it would be good if we could sell Exuma and The Bahamas to travel agents and travel partners who actually have an interest and a passion for golf."
Mutton said the travel agents and partners really enjoyed themselves, and he believes they were very surprised at the quality of the course and how challenging it is.
"I know it's going to grow from strength to strength over the years," he said. "What it's going to do is really put the Commonwealth of The Bahamas as well as Exuma on the map in terms of destination golf. It's very important just to share with the markets that we have real world-class golf courses and golf facilities."
When people think about The Bahamas, they most likely focus on the beaches and diving or fishing activities, but the sport of golf is rapidly becoming a major attraction once again. Ministry of Tourism's Golf Marketing Manager Angelika Cartwright said: "Our destination is classified as high-end and it's only fitting that we bring more exposure to those activities that target the more affluent travelers."
Cartwright indicated that tourism has taken a strategic approach to develop this market segment with its offshore sales and marketing initiatives and on-island events such as the Pure Silk-Bahamas LPGA (Ladies Professional Golf Association) Classic and the Hero World Challenge golf events.
Cartwright also mentioned that July 25-31, 2016, The Bahamas will be hosting the 60th Caribbean Amateur Golf Championships. A total of 90 golfers from around the Caribbean including Jamaica, Puerto Rico, Trinidad & Tobago, Barbados, the U.S. Virgin Islands, the Dominican Republic, the Turks & Caicos Islands, the Cayman Islands and The Bahamas will tee off at the One & Only Ocean Club Golf Course on Paradise Island here in The Bahamas.
Click here to read more at The Nassau Guardian