Vitamalt has come to the aid of children in the recently devastated Southern Islands with a shipment of the popular beverage and made a financial donation towards toys for the HeadKnowles Christmas Toy Drive.
A special shipment of Vitamalt is on its way to 1,000-plus children in the Hurricane affected Acklins, Crooked Island, Long Cay, Long Island, Rum Cay and San Salvador. Vitamalt has also made a $10,000 donation to be used to buy toys for the HeadKnowles Christmas Toy Drive for some added Christmas morning excitement for the children.
Non Alcoholic Beverage Brand Manager Stacy Mackey explained the sentiments behind the Vitamalt beverage and financial donation.
“For us, the adage, ‘Vitamalt takes care of you’ is not an understatement, but a substantial statement of importance that we value. We take seriously our commitment to The Bahamas, and in this season of giving, we are cognizant of the fact that this Christmas will not be the same as last year for the families impacted by Hurricane Joaquin. While we are sharing our family dinners and opening gifts, we wanted to ensure that these families too, have a sense of normalcy in keeping with our Bahamian Christmas-time traditions.”
Ms. Mackey said that HeadKnowles had identified 1,000-plus children in Acklins, Crooked Island, Long Cay, Long Island, Rum Cay and San Salvador. Each child will receive a Vitamalt box containing a toy and a six pack of Vitamalt.
“We provided a cheque to cover toys and a six pack of Vitamalt to each child and family - Vitamalt is simply helping to bring some Christmas cheer into the lives of these children. Additionally, we are asking our employees to bring in a toy for a child for the HeadKnowles Toy Drive.”
Vitamalt is also encouraging the public to donate toys for the outreach.
“Anyone kind enough to want to donate a toy to a child can simply drop it off at any Island Cellular location on or before December 18th, 2015. For each toy donated during the toy drive, a six pack of Vitamalt will be donated to a child and the family. HeadKnowles has identified 1,000-plus children currently disadvantaged in the southern islands and so we are hoping to collect 1,000-plus toys,” explained the Brand Manager.
Lia Head co-founder of HeadKnowles gave a warm message of appreciation.
“HeadKnowles is a village… we are all villagers and we know it takes a village to raise a child. We truly believe in that. Vitamalt is allowing our villagers to take care of each other during this very trying time, not just the hurricane aftermath, but also this Christmas season to help spread the message of peace, love and joy in celebration of our Lord's birth. We thank Vitamalt for this assistance in spreading this love; their commitment to the people of The Bahamas is real and is appreciated. From our village to yours, we thank you."
Vitamalt is produced by Commonwealth Brewery. Commonwealth Brewery Limited became a publicly owned company in 2011 with 25 percent of the shares held by Bahamian individuals and institutions. There are three thousand local shareholders who have altogether invested more than 62.5 million dollars. CBL has 400 Bahamian employees and owns 53 retail stores throughout The Bahamas.
Dozens of cases of the nutritional beverage, Vitamalt, are being shipped to the 1,000-plus children and their families in the Hurricane Joaquin impacted areas. Vitamalt has also donated $10,000 to HeadKnowles Christmas Toy Drive for the children of the affected Southern islands.
