A clean bill of health. That’s the hope of every patient diagnosed with breast cancer and the push behind Milo Butler’s Project Pink Mop initiative. In October, the wholesaler will team up with major retailers to raise awareness and assist the Sister Sister Breast Cancer Support Group by selling pink mops in select stores.
More than 5,000 cases of pink Housekeeper brand mops have been distributed throughout The Bahamas. Over the next two months, consumers can purchase a mop and show their support to those battling breast cancer.
Kent Forbes, Brand Manager at Milo Butler, spearheaded the initiative. He coordinated with the international vendor to design the mops and displays and liaised with local retailers to stock the items.
“There are more than 500 new cases of breast cancer diagnosed each year in The Bahamas. Project Pink Mop allows the community a chance to give back in a meaningful way. By purchasing a pink mop, they help to assist Bahamians receiving treatment and during their recovery, ” Forbes explained.
Funds raised through Project Pink Mop will assist Sister Sister members with the cost of medicine, examinations and the purchase Port-a Cath devices for persons undergoing chemotherapy.
“We are pleased to support the work being done by Sister Sister as they step in to provide not only financial assistance but much-needed emotional support to their members,” said Franklyn Butler, Managing Director at Milo Butler. “We anticipate that this project will be successful and I would like to thank our retail partners for supporting us in this initiative and helping us to better the lives of Bahamians.”
To make a purchase, look for the Project Pink Mop displays at Super Value, Solomon’s Nassau and Freeport, Kelly’s, Lowe’s Pharmacy, Commonwealth Building Supply, Budget Meats and select locations in Freeport, Eleuthera, Exuma and Abaco.
For more information on Sister Sister Breast Cancer Support Group visit http://www.sistersisterbahamas.com or call 242-326-1929 or 242-376-0054.
Milo Butler officially launch Project Pink Mop to aid Sister Sister Breast Cancer Support Group. Pictured at the launch are Kent Forbes, Brand Manager at Milo Butler, Andrea Sweeting, President of Sister Sister and Franklyn Butler, Managing Director of Milo Butler. (Photo/Derek Smith, Jr. for Windward Public Relations)
