Commonwealth Brewery teams with Ministry of Transport, AIDS Foundation to promote moderation in alcohol consumption

Wed, Sep 30th 2015, 10:04 AM

Here's to Moderation - Persons visiting Road Traffic in Nassau, Grand Bahama and Abaco on a special September day got more than a driver's license or a renewal. They were treated to gift packages from Commonwealth Brewery and non-alcoholic beverages like Fayrouz as part of Drink Responsibly Day celebrated in 54 markets around the world. Commonwealth Brewery partnered with the Ministry of Transport  & Aviation and the AIDS Foundation.<br />
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NASSAU, Bahamas -- Commonwealth Brewery recently celebrated a campaign that it considers as important as anything it has ever done - promoting safe living by rewarding drivers with non-alcoholic beverages, passing out bumper stickers, educational material and marketing the message about the importance of moderation.
It was the second year that Heineken worldwide marked Enjoy Responsibly Day and the first year that Commonwealth Brewery in The Bahamas joined the movement, becoming one of 54 participating markets.
For the brewery that produces award-winning spirits, Kalik and Heineken and is the nation's largest distributor of wines, beers and spirits, the day and the ongoing theme was a partnership with the Ministry of Transport & Aviation.
"We want to emphasize that moderation is cool," said Commonwealth Brewery's Managing Director Hans Neven. "No one wins from excessive drinking. There is nothing to be gained, not for our business, not for individuals, not for society. We use the power of our brands to make moderation aspirational and celebrate our low and non-alcoholic brands. We want people to have a night to remember, not a night to forget."

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